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MTN loyalty programme expands with Nedbank credit card

By
Johannesburg, 18 Feb 2000
Read time 1min 50sec

MTN`s callAwards, the cellular industry`s first customer loyalty programme, has been extended through the launch of the MTN-Nedbank co-branded credit card.

The MTN-Nedbank alliance is the first example of a loyalty programme based on the convergence of banking and cellular technology in South Africa.

It represents the beginning of a series of products to be launched by the two companies over the next few months.

Registration is free on callAwards and points are earned for both incoming and outgoing calls on the MTN network. Now, with the MTN - Nedbank initiative, points will also be earned at a rate of 1 callPoint for every R2 spent, at over 100 000 retailers in South Africa and 12 million worldwide.

The introduction of the card adds a new dimension to existing methods of earning points through call usage. The card is backed by Mastercard and carries all the same standard insurance benefits as other Nedbank-issued cards.

Bob Chaphe, CEO of MTN, said that joint loyalty programmes with companies with similar visions are on the increase.

"Loyalty programmes linking telecoms, banking and the Internet are the next biggest source of customer retention. The partnership with Nedbank is part of our vision of becoming everything to our consumer - the provider of quality services, which make their lives more convenient. Rewarding our customers for being loyal is what the future is all about."

Derek Muller, Executive Director of Nedbank, adds: "When you look at the synergies that exist between the two companies, the joint development of this product becomes obvious. Both Nedbank and MTN are at the forefront of cutting-edge technology. The client profile for both brands is also remarkably similar, making MTN the natural choice for this partnership."

Pre-qualified members will be informed through the MTN Connection magazine, Short Message Service (SMS) and by mail, by the end of March. Subject to approval, the credit card will be available to all members of the public from April 2000, with added benefits for MTN subscribers.

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