Sage 300cloud provides solid platform to Anchor Industries

Johannesburg, 21 Apr 2020
Read time 3min 20sec
Fact sheet
Solution: Sage 300cloud
Industry: Engineering
Provider: AWCape
User: Anchor Industries

Anchor Industries has appointed AWCape to supply and implement Sage 300cloud Accounting after it had outgrown its previous accounting package and was experiencing data corruption issues. The overall customer experience following successful implementation was that Sage 300cloud provides a solid platform and is an essential business tool, rather than simply an accounting package, around which Anchor can build its business systems.

Headquartered in Cape Town, with offices in main centres around South Africa, Anchor Industries is a southern African based company providing expert engineering services and equipment to the lifting and marine industries.

It supplies safety critical products and services to major companies nationally and internationally. In the last 10 years, Anchor Industries has supplied a total of 45 000 Apex80 chain slings (approximately 150 000 metres of chain) and more than 125 000 steel wire rope slings (more than 600 000 metres of steel wire rope). Project locations range from sub-Saharan Africa to northern Europe and Asia.

Anchor Industries Managing Director Dale Hutcheson said: “With our previous system, a lot of reporting was being done independently on the package. There was simply too much flexibility, with staff able to change invoices and other documents. With Sage 300cloud being implemented, we are now benefiting from improved stock control, invoicing functions, and reporting on various parts of the business. This means we have more control over what users can and cannot do within the system, and there’s less reliance on Excel spreadsheets to produce documents such as commercial invoices, sales confirmations and proforma invoices.”

Hutcheson added that Anchor Industries now has an accounting package that can handle the thousands of transactions it processes every month. The improved reporting functions provide managers with a clear view of what is happening within their branch or department, enabling them to make better decisions, quicker. Improved stock control means having more of the stock that sells regularly and less of that which does not.

Dr Khalil du Plessis, AWCape Director Professional Services and Project Lead
Dr Khalil du Plessis, AWCape Director Professional Services and Project Lead

“Our research showed that Sage 300cloud is an excellent product which is customisable to our specific operations,” said Hutcheson. “Once you get to know the package, you’ll find a solid platform to build your business systems around. We see this more as a business tool than an accounting package.”

Hutcheson said he recommends AWCape. “We knew AWCape to be a well-established Sage300 Business Partner with a good track record of implementing solutions. They’ve been extremely helpful in designing and implementing the package, document flow and reporting to our exacting needs.”

Dr Khalil du Plessis, AWCape Director Professional Services and Project Lead, commented: “As a highly accredited ISO-9001 company, Anchor Industries places high value on constantly improving its operational processes through streamlining and automating processes, which makes it easier and simpler for staff to do their jobs and for clients to do business with the company.

Gerhard Hartman, Vice President: Medium Business, Sage Africa & Middle East
Gerhard Hartman, Vice President: Medium Business, Sage Africa & Middle East

Not only did Anchor need to move from an outgrown accounting package, but it also needed to implement tighter controls on inventory through serialised inventory and the tracking of certified stock items. "Sage 300cloud functionality allowed us to push the envelope by producing customised reports and documentation, as well as automating processes to the high standards set by the management at Anchor Industries.”

Gerhard Hartman, Vice President: Medium Business, Sage Africa & Middle East, said: “We are pleased to partner with AWCape to enable customers like Anchor Industries to streamline their business processes. We are confident that Sage 300cloud will allow Anchor Industries to gain greater visibility into its business and allow the company to share information and communicate with ease.”


AWCape (Pty) Ltd, leading Sage Business Partner for Accounting, HR & Payroll solutions, provides professional Systems Integration services to our customers. We ensure effective deployment of Sage 300cloud Accounting (previously called Accpac), Sage 300 People and Sage VIP Premier Payroll, Sage Business Cloud Payroll Professional, primarily through Cloud based solutions.

Please visit or dial 0861 111 600 to learn about AWCape’ s business efficiency solutions.


Sage is the global market leader for technology that helps small and medium businesses perform at their best. Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support, with our partners, to manage finances, operations, and people. We believe in doing everything we can to help people be the best they can be, so the combined efforts of 13,000 Sage colleagues working with businesses and communities make a real difference to the world.

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Editorial contacts
AWCape Henri Hattingh (0861) 111 600
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