Even as BlackBerry's fortunes fell prior to the company's recent relaunch of its mobile operating system and smart new handsets, South Africans remained loyal to the brand. Solid business and mobile credentials, together with attractive pricing structures, have kept BlackBerry near the top of smartphone sales in the country throughout the company's troubled period overseas.
And with the launch of the new BlackBerry Z10 and Q10 handsets, along with BlackBerry Enterprise Server 10 (BES 10), the company is unlikely to lose any existing fans. Indeed, with its unique bring your own device (BYOD) security feature - Balance - it may even pick up some more as end-users opt for the elegantly designed new handsets.
There is, however, still a lot of confusion in the channel about how to integrate new devices into a BES or BlackBerry Internet Services (BIS) environment. "The company and software has undergone such a fundamental shift that it's understandable that some customers will need guidance as they transition to new services," says Tarsus Technologies general manager for BlackBerry Enterprise Server, Greg Pothitos. "And it's an opportunity for resellers to take stock of a client's entire mobile strategy and help to refine it."
Many South African businesses are built around the twin infrastructure pillars of BlackBerry and Microsoft, and the good news is that the two work together even better than ever. Exchange e-mail is supported natively in BlackBerry 10, and the company has also developed BlackBerry Business Cloud Services (BCS) to make the most of Microsoft's Office 365 in an enterprise environment.
BCS is hosted by BlackBerry itself, and is available to Office 365 Enterprise Plan customers. With BCS, IT departments can remotely administer BB10 devices through the Office 365 dashboard, and users can sync e-mail, calendar and both BlackBerry and Microsoft messaging services to their handset.
"Even though the licensing structure for BES 10 is more straightforward than previous versions," says Pothitos, "the challenge of maintaining multiple servers and multiple licences will be a challenge that smaller customers may need more help with. It's an area where resellers can really add value."
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