SingTel enters into exclusive partnership with PlayPhone for new mobile gaming portal

PlayPhone, a global leader in mobile social gaming, today announced a partnership with Singapore Telecommunications (SingTel), Asia's leading communications group, in which PlayPhone's renowned mobile gaming network and social games stores will be available on SingTel's new mobile gaming portal.

Branded WePlay, the mobile gaming portal will host what is essentially the world's third app store. It allows game developers to instantly access PlayPhone's global gaming network as well as SingTel's regional mobile customer base.

WePlay will launch first with SingTel in Singapore, followed by its regional associates. Together, they have close to 480 million mobile customers.

"With PlayPhone, we have a very strong partner in building a global community of mobile social gamers. SingTel aims to bring exciting digital content and engaging mobile experiences to our customers across Asia, and we are keen to work with local and international developers to do so," said Cheong Hai Thoo, SingTel's Head of Multimedia, Group Digital L!fe.

He added: "WePlay will be preloaded on handsets in SingTel's regional network, putting developers' games in the hands of hundreds of millions of potentially new players. We will also provide direct carrier billing and marketing support, and developers will be able to track how their games are performing on the platform."

For game developers, the PlayPhone SDK offers additional advantages, such as maximum social game discovery capabilities, including game recommendations, friend invites, leader boards, achievements and brags, delivering extreme virality and exponential growth.

"SingTel is a huge win for PlayPhone and our family of developers and sets the stage for PlayPhone to establish a prevailing mobile gaming footprint in Asia," said Anders Evju, CMO of PlayPhone. "Exposure to over half-a-billion potential players is unrivalled by other platforms. These numbers stimulate the entire gaming ecosystem."

For more information on how to join the PlayPhone developer's programme, visit developer.playphone.com/weplay.

For more information on PlayPhone, visit playphone.com, on Facebook visit http://www.facebook.com/playphonegames, or follow us on Twitter @playphone.