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Chip shortage knocks Africa’s mobile phone market

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 25 Mar 2022

Africa's mobile phone market suffered a year-on-year (YOY) decline of 11.3% in Q4 2021, to total 48.6 million units, due to global supply chain disruptions.

The feature phone market was down 14.3% to 27.1 million units, while smartphone shipments declined 7.1% to 21.5 million units.

This is according to IDC's Worldwide Quarterly Mobile Phone Tracker, which shows Africa's major smartphone markets all experienced a downturn in Q4 2021, with the exception of SA, which saw slight YOY growth.

Global supply shortages were the main reason for the declines seen across the region, while Egypt was further hampered by the introduction of new tariffs − amounting to 10% − on mobile phone imports, says IDC.

Over the past two years, the pandemic has put enormous pressure on supply chains worldwide, amid the increasing demand for a range of products across various sectors, including medical equipment, electronic items, smartphone availability, apparel and many consumer packaged goods.

In the ICT sector, there has been a significant shortage of electronic components, including the power chips that manage power consumption in mobile phones, and semiconductors, which are the essential building blocks used to make computers and gaming consoles.

According to IDC, the Tecno, Infinix and Itel brands from Chinese phone manufacturer Transsion continued to lead Africa's smartphone space in Q4 2021, with a combined unit share of 47.9%, followed by Samsung and Xiaomi, with shares of 19.6% and 7.1%, respectively.

Transsion brands also dominated the feature phone market, with a combined unit share of 78%, followed by Nokia (8.6%) and Alcatel (2%).

The low-end price bands (less than $200) continued to dominate Africa's smartphone market in Q4 2021, with 81.1% share of shipments, although this was down from 86.8% in Q4 2020. The midrange price band ($200 to $400) saw its share increase from 10.1% to 14% over the same period.

"Global supply shortages, inflationary pressures, and improved specs and capabilities are driving the average price of smartphones upwards," says Taher Abdel-Hameed, senior research analyst at IDC.

"The growth in the midrange price band can be attributed to the launch of new feature-rich models by key vendors like Samsung, Xiaomi and Transsion. This price band is expected to maintain its growth momentum over the long-term."

Since the onset of the pandemic, global supply chain constraints have rocked the South African tech distribution channel, with some distributors labelling the predicament as the “worst challenge the industry has experienced in three decades”.

Looking ahead, IDC says it expects the African smartphone market to grow 3.8% YOY in unit terms for 2022 as a whole.

"Mobile phone imports constitute a notable portion of the current account deficit in many African countries," says Ramazan Yavuz, senior research manager at IDC.

"Considering the macro-economic challenges faced by economies across the region, African governments will keep an eye on taxes and import tariffs on mobile phones. New import tariffs and increased tax rates have been implemented in North African countries and similar changes can be expected in many other African markets in the near future."

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