FNB Connect sees growth in data, voice minutes usage
FNB Connect, the mobile virtual network operator (MVNO), has revealed its customers have used 40% more data and it saw a 56% increase in voice minutes usage in the last 12 months.
Furthermore, the operator has recorded 25% growth in true active customers, including 36% growth in premium subscribers who earn more than R240 000 per year.
Bradwin Roper, FNB Connect CEO, says: “The growing appeal of our offering is indicative of the value that users see in our service.”
FNB Connect launched as an MVNO in June 2015, making FNB the first bank in the country to establish a mobile offering.
Standard Bank officially launched its own MVNO, called SB Mobile, in November 2018.
FNB Connect is an MVNO available to FNB customers and allows them to choose from a range of contract and prepaid packages.
It piggybacks on Cell C’s network.
“Over the 12-month period, we have attracted more customers in relatively higher income brackets, and these are customers who typically spend more on telecommunications. More importantly, staying in touch with family and friends in the midst of a global pandemic within monthly budgets has been a priority for many consumers in recent months,” says Roper.
“As a result, we have seen more customers maximising our range of benefits which include free data, voice minutes and SMSes that qualifying FNB customers get on their respective transactional bank accounts linked to their eBucks reward level.”
The company says at the start of 2020, FNB Connect reduced its data prices by up to 55%, where 1GB of data now costs R59, and later zero-rated transaction fees on prepaid airtime, voice, SMS and data bundle purchases for customers on the FNB App.
Furthermore, it says FNB Connect gave customers 1GB of free data valid for 30 days to help them stay connected with loved ones during the national lockdown.
“We pride ourselves on being a business that brings the concept of real help to life for our customers. Throughout the year, we were able to provide our customers with over 545 million megabytes of data, while making great strides in building a scalable business that puts customers at the centre of what we do and providing mobile services that truly resonate with their needs,” says Roper.
“We understand that telco spend continues to account for a significant portion of our customers’ daily and monthly household spend and we are working tirelessly to ensure we provide them with customer-centric solutions.”