Technology boosts retailer profits

Technology, if used properly can boost retailer profits, not only in terms of money, but in terms of attention span and people, says Thomas M Nowak, the recently retired CIO at Price Choppers supermarkets, says Medill Chicago.

With 20 years of experience in retail technology, Nowak points out the top five ways that retail technology helps stores boost profits reports.

Nowak says retailers will see profits pop if they focus on three Ps: people, product and pricing. He recommends investing in software to manage labour, direct store deliveries, inventory, perishables and prices, to stay competitive in the industry. These may not be at the forefront of gadgetry, he says, advising retailers to stick to the basics before investing in the hottest, latest trend.

Aruba Networks has introduced Secure Enterprise Mesh technology-an enhancement to its secure wireless LAN infrastructure platform that addresses PCI-compliance without replacing legacy networking infrastructure or expanding the wiring plant, TMCnet reports.

Aruba's solution, which can be overlaid on any legacy network, safeguards network breaches and provides retailers with client-to-core secure networking of point-of-sale devices, bar code readers, mobile computers, printers, telephones, PCs, and related devices in retail stores, warehouses, storage depots and office buildings.

The new Secure Enterprise Mesh technology helps retailers meet rigorous security and privacy standards, while simultaneously reaping productivity and cost-saving benefits from mobile data, voice and video applications.

Vu Technologies, the California-based luxury technology brand, has opened its second Luxury Technology store in Ahmedabad, reports IT News online.

The luxury technology brand, which has been brought to India exclusively by Zenith Computers, researches, develops and manufactures digital homes, high-end computers, LCD displays, audio devices and gaming devices.

Devita Saraf, CEO, Vu Technologies said: "We believe the world of technology can be very exciting and purchasing high-end technology will become retail therapy for the next generation. Our products are the outcome of our new product development lab, cutting-edge innovation, sleek product design and unparalleled customer service."