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Samsung F268 named most eco-friendly mobile by Greenpeace International

Johannesburg, 06 Feb 2009

Samsung Electronics today announced that its F268 handset has been named as the "Greenest Mobile Phone" by leading environmental campaigning organisation, Greenpeace International.

The F268 saw off competition in the form of the Motorola V9, the Nokia 3110 Evolve, the Sony Ericsson C905 and the LG KT520 in the handset category.

The win was unveiled by Greenpeace's 'Green Electronics: The Search Continues' report, which commends the Samsung F268 as the 'greenest mobile phone on the market today'. The report recognises the efforts Samsung has made to develop more renewable and eco-friendly materials and describes the accolade as a 'remarkable achievement'.

The Samsung F268 is the brominated flame retardant (BFR) and polyvinyl chloride (PVC) free mobile phone. Neither the device nor its accessories (including the charger and headset) contain PVC, and all the components are also entirely free from BFRs.

In addition, the Samsung F268 has an alarm function that tells users to unplug their charger when the device is fully charged. The product also fully complies with the Energy Star requirements - a set of strict energy-efficiency guidelines established by the US Environmental Protection Agency and the US Department of Energy.

"At Samsung Electronics we take our responsibility to the environment very seriously and are committed to continually improving the environmental and social impact of our business," said Geesung Choi, President of Samsung's Telecommunication Business. "We are delighted to have got this result and aim to build on this success as we strive to make more products as green as possible and to proactively set up and expand a phone recycling system."

The full report can be found at: For more information on Samsung's green management programme, please visit or

The Samsung F268 mobile phone will not be launching locally.


Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2007 consolidated sales of approximately US$105 billion. Employing approximately 150 000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory

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