Johannesburg, 12 Jun 2008
Ashley Ellington, managing director of Softline Enterprise, discusses the benefits of CRM within a rapidly growing mobile world.
The remarkable growth in mobility has changed the way enterprise customers conduct business. The idea of anywhere-anytime connectivity is fast becoming a reality. Business executives, no matter where they are, are realising the importance of remaining connected.
iPAQs and other connectivity devices are the norm among business users today, enabling mobile workers to interact directly with the customers on the field instead of rushing back to their office computers.
Enterprise mobility is fundamentally changing the way people work and CRM is one business methodology that will assist in making it a business reality. Working away from the office and on the move is a defining feature of modern business. It is clear that no enterprise hoping to remain competitive can ignore the fact that people live in an increasingly mobile world and CRM is a vital element.
CRM is not so much a technology as a methodology for good business. It is a trend which leads the way for successful business mobility. Driving this trend is access to mobilised applications and technology convergence.
Having experienced the tremendous productivity improvements, complemented with the advancements in wireless technologies, businesses are now looking for supporting more mobility, which is not just limited to the already mobile workforce but also looking beyond the obvious scenarios such as sales and service support for mobile applications to more cross functional and value added solutions, which enable the work-force to respond faster and delight customers. In essence, this is what CRM is all about.
Key CRM benefits include:
* Build and strengthen customer relationships to keep them coming back
* Provide value-added services that are difficult for competitors to duplicate
* Improve your product development and service delivery processes
* Increase your staff's awareness of customer needs
* Reduce customer frustration by not asking the same questions over and over
By effectively integrating your marketing, sales and customer service functions, a good CRM system makes it easier for everyone inside your company to work together and share critical information. It can empower your customers and prospects to do business with you - the way they choose - via any communication device - phone, fax, e-mail or the Internet.
At Softline Enterprise we believe in finding the solution that fits your needs. It is not simply about selling you a CRM product, but more about developing a CRM solution that will enable you to do business better.
The Softline Enterprise range of CRM solutions includes the following:
Sage SalesLogix - an affordable, fully scaleable and powerful CRM solution that is easily customised for medium-sized and divisions of large corporate businesses. Sage SalesLogix is designed to integrate seamlessly with other business software and back office applications, providing businesses with a holistic view of each customer.
Sage 1000 - a single business management software application designed to span operations across mid-sized businesses, integrating front office CRM and back office ERP systems. By sharing information between functional areas, businesses can enjoy greater efficiency, experience fewer errors from re-keying of data, and increase service levels by making it easier to give accurate, timely information from across the business to customers.
For more information, contact Softline Enterprise on (011) 304-2500 or visit www.softlineenterprise.co.za.
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