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Axis Communications appoints new regional director for MEA region


Johannesburg, 29 Oct 2020
Read time 1min 50sec
Ettiene Van Der Watt, Regional Director, Axis Communications Middle East & Africa
Ettiene Van Der Watt, Regional Director, Axis Communications Middle East & Africa

As a technology leader in network video, Axis enables a smarter and safer world by developing network solutions that provide insights into improving security and new ways of doing business. In the company's ongoing efforts to be closer to their customers, expand market reach and further drive growth, the Axis EMEA and MEA management teams are being expanded with several new positions.

Axis Communications is pleased to announce the appointment of Ettiene Van Der Watt to the role of Regional Director, Middle East & Africa. As of 15 October 2020, he heads Axis’s operations in the MEA sales region, which includes United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Africa and Levant countries.

Van Der Watt has been part of the Axis family for close to a decade and within that time he has been head of sales engineering and training as well as the business development teams in MEA. Van Der Watt said: “The Middle East and Africa region is culturally rich and an exciting emerging market for Axis communications. I am humbled to be given this opportunity and I look forward to working even closer with our teams and channel in MEA.”

Verena Rathjen, Vice-President EMEA, Axis Communications, said: “The world is changing fast, and we make sure we stay ahead of those changes. While security is still our main focus, we are expanding into related markets using new network-based products and solutions such as access control, audio, analytics and wearables. Long-term partnerships have been the principle that guided us since our founding and allowed us to scale innovation and solve complex challenges together. I am convinced that Ettiene and his team will continue to build on these partnerships so that we can continue to be successful together.”

Philippe Kubbinga, who previously headed the MEA region, has taken on a new role within Axis as the Regional Director for Middle Europe.

Editorial contacts
Marketing coordinator Terri Miller Terri.Miller@axis.com
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