Johannesburg, 15 Jan 2021
Say hello to the new Cypress EcoSmart collection from Targus. It’s one great step on our journey to creating products that are more thoughtful, more sustainable and altogether more socially conscious, from manufacturing to distribution. Good inside and out.
Made from recycled components, the new Cypress EcoSmart Collection is certified by the Global Recycled Standard (GRS) and aims to reduce the number of plastic bottles destined for landfills by utilising them in the bag production. The bottles are cleaned, flaked, re-polymerised and spun into fibre that is woven into the fabric that is used for the bags. The new collection includes over 30 sustainable carry cases, including backpacks, briefcases, sleeves and slipcases.
The Cypress range is Targus’ third collection for its EcoSmart line. Previous collections included the Balance EcoSmart and the Spruce EcoSmart, which is Targus’ top performing backpack to date. The Cypress EcoSmart Collection improves on previous designs in several ways. By incorporating more recycled materials into the bags, we have increased the positive impact of the range, but we’ve also committed to tracking those materials through the GRS (Global Recycle Standard) programme.
“Sustainability is complicated. There are a lot of companies making claims – but they can’t back it up. For us, it’s really important that we do it in the right way,” says Joanne Sessler, Vice-President of Global Design and innovation, Targus. “By being GRS Certified*, we are able to trace the yarn fibre back to the recycling system it came from, even down to the individual people who were making the yarn. So we know the entire process of the material’s production and know that it is being made as sustainably as possible.”
Targus merges form and function across all the new Cypress EcoSmart bags. The collection marries a sleek and sophisticated style while providing high-performance protective padding to ensure the laptop is protected. To give customers a great experience, backpacks and briefcases include padded and ergonomic shoulder straps, water bottle holders and trolley straps for attaching to rolling luggage.
There is no such thing as "away". When we throw anything away it must go somewhere.
Annie Leonard
Always look for the EcoSmart Label before you buy and help us start turning the tide on ocean pollution and landfill in this critical decade. After all, we only have one planet: let’s make the best of it.
Through the years, Targus has been providing quality products and reliable service to all our customers and our commitment has helped us achieve the highest recognition in the industry. Targus always has and always will stand behind all our carrying cases, which is why the new Cypress collection benefits from the same limited lifetime warranty that covers all of the Targus laptop bags.
Alongside the new collection, Targus is continuing to update and expand its existing ranges. Technology is evolving at a crazy pace, but one thing that’s remained constant is the inherent need to carry, connect and protect it all. Regardless of which technologies come and go, Targus helps you seamlessly integrate tech into your lives to provide you with everything you need to live, dream and do.
For more than 35 years, Targus has been implementing purposeful solutions to provide you with the tools you need to succeed – from laptop bags and tablet cases to peripherals and universal docking stations. Our insight-driven approach, global reach and commitment to quality ensures we have the skills and experience to meet your performance, style and protection needs – whether you’re a large enterprise, a small business or an individual who needs to get work done.
Our mission drives us, our passion fuels us and our customers make us inspired every day.
* GRS is a global full product standard which tracks and traces the full life of recycled material from pre-consumer to post-consumer. GRS tracks social, environmental and chemical requirements. The objectives of GRS are to define requirements to ensure accurate content claims and good working conditions, as well as to ensure that harmful environmental and chemical impacts are minimised.