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LaserCom partners with Multimedia Solutions on mobile messaging

Johannesburg, 17 Jan 2012
Read time 2min 00sec

LaserCom, one of South Africa's largest mail fulfilment companies, has partnered with Multimedia Solutions to add personalised customer mobile messaging to its range of client services.

Multimedia Solutions is one of South Africa's leading providers of mobile messaging, embracing a comprehensive range of MMS, SMS, mobi and application development, as well as other mobile services.

“Future-proofing our business is a key part of our strategy to ensure our business remains relevant in the next decade,” says Konni Hoferichter, divisional MD of LaserCom. “We are positioning our business as a key partner to our customers in personalised multimedia communications today and for the foreseeable future. Partnering with Multimedia Solutions is part of this drive.”

Hoferichter adds that the print-for-pay market has been under significant pressure in the last two to three years, with the advancement of competing technologies and access to the buying public being spread across various media.

“Print remains a core focus in our growing consumer market; and the nature of the consumer remains to be one who will always trust and want printed communiqu'e,” adds Hoferichter.

“We know that the additional capabilities in various media streams are a key differentiator in our competitive market that our customers can take advantage of when doing business with us. To this end, we have already seen buy-in from current major clients in using our expertise in building a formidable communication plan for their customer base that will encourage retention and loyalty and overall customer value in the total life cycle of that customer. And e-mail and SMS are critical in delivering on this promise, which is why we have partnered with Multimedia Solutions.”

Multimedia Solutions CEO Ross Venter says the partnership is all about customer relationships: “Our joint clients do not have to concern themselves with multiple interfaces. As far as they are concerned, they have one account executive, and they simply choose the channel that best suits them. Whether they prefer to use the traditional print channel, or direct mobile communication, clients can be assured of the best suppliers in their respective industries.”

The two companies already have joint clients, and will be exploring further opportunities.

LaserCom is a company in Byes Document Solutions, wholly owned by JSE-listed Altron.


As a leader in personalised business communication solutions, LaserCom generates more than 30 million pages a month on behalf of corporate South Africa. LaserCom delivers mailing services, data printing, print-on-demand, electronic document delivery and direct marketing services. LaserCom is a company in Bytes Document Solutions, wholly owned by JSE-listed Altron.

Multimedia Solutions

Launched in 2005 in South Africa, Multimedia Solutions soon became a leading player in the South African mobile marketing sector, partnering with the likes of the local network operators, the major banks, large South African retailers, automotive companies, advertising agencies and media companies.

It has pioneered the use of MMS and mobisites and specialises in providing holistic mobile marketing solutions, which integrate into companies' overall marketing strategies.

It was then acquired by Lenco Mobile in the US as a wholly owned subsidiary in 2009, and partners Lenco Mobile into Asia, Europe and the US.

Editorial contacts
Predictive Communications Karen Heydenrych (011) 452 2923
Ross Venter (011) 991 2900
LaserCom Roshana Jansen
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