AMD ushers in era of cinematic computing with AMD Athlon 64 FX processor

AMD today marked the next frontier in computing, introducing the world`s first and only Windows-compatible 64-bit PC processor - the AMD Athlon 64 FX processor - and paving the way for a jaw-dropping PC experience.

The AMD Athlon 64 FX processor delivers what no other PC processor can: the highest overall 32-bit performance for today`s demanding applications and the power of 64-bit computing for the next wave of software.

Specifically designed for gamers, PC enthusiasts and digital content creators, the AMD Athlon 64 FX processor is the most technically advanced and highest performing 32-bit and 64-bit PC processor in the world. Systems based on the AMD Athlon 64 FX processor enable a "cinematic computing" experience that is immersive, interactive and provides a new level of realism not available today except from DVD-quality films.

"AMD is taking a lead role in shaping the future of the computing industry by putting the power of AMD64 technology at the fingertips of PC users around the world," said Hector Ruiz, president and chief executive officer of AMD. "The growing number of people looking for cinema-quality PC performance that transforms imagination into reality can now fully realise their dreams."

Supporting AMD`s announcement, Chris Jones, Microsoft Corporate vice-president for the Windows Client Group, said: "The AMD Athlon 64 processor, combined with Windows XP 64-Bit Edition, enables our customers to take full advantage of the superior performance and scalability of 64-bit computing on the desktop, while preserving their ability to run 32-bit applications. In addition, the AMD64 architecture is designed for both 32-bit and 64-bit computing, allowing customers to migrate to 64-bit computing."

"Extreme PC enthusiasts and gamers have long been the drivers of the industry, shaping and influencing what new technology ultimately reaches mainstream computer users," said Dirk Meyer, senior vice-president of AMD`s Computation Products Group. "We custom-made the AMD Athlon 64 FX processor for these power users. Now, they can spend more time playing, imagining and creating."

"With 64-bit technology, gamers, enthusiasts, and, ultimately, even ordinary mortals who yearn for a better computing experience will be overwhelmed," said Roger Kay, an industry analyst at IDC. "This type of performance hardware allows software developers to unleash their creativity on the next generation of applications."

Gaming companies are ready to take advantage of the new capabilities and software performance 64-bit computing makes possible.

"Gamers will be floored by the power of AMD64. We`re already seeing great performance with 64-bit computing, but what we`re going to do in the very near future will amaze gamers," said Tim Sweeney, founder and president of Epic Games, maker of the popular Unreal Tournament.

For mainstream desktop users, AMD unveiled the long-awaited AMD Athlon 64 processor, bringing the benefits of AMD64 technology to desktop and notebook users and delivering unprecedented application performance for consumers and businesses. The AMD Athlon 64 processor provides extraordinary 32-bit software application performance while allowing a simplified migration path to 64-bit applications.

For mobile computing, the AMD Athlon 64 processor for notebooks is designed for high-performance computing and wireless connectivity. It features advanced power management from the AMD PowerNow! technology for reduced power consumption and extended system battery life.

Microsoft, which today announced the release of a beta version of Windows XP 64-Bit Edition, joined AMD to articulate its vision for 64-bit computing and reiterate its commitment to deliver a 64-bit operating system for desktop systems.

Computer manufacturers HP, Fujitsu-Siemens Computers, Packard Bell and Fujitsu announced system availability for the AMD Athlon 64 processor, and were joined by more than 150 manufacturers and infrastructure partners worldwide.

"HP is committed to providing its customers with the latest technology enhancements, including a broad choice of processors, at competitive prices," said Emilio Ghilardi, vice-president and general manager, Consumer Products PSG-EMEA. "For customers seeking a rich digital and multimedia experience, the next generation of HP Pavilion and Compaq Presario consumer PCs, backed by new high-end AMD Athlon 64 processors, will deliver both value and performance."

"The AMD Athlon 64 processor brings 64-bit power and 32-bit performance to our consumer customers via our SCALEO PC range," said Ricarda Rodatus, director, Product Marketing, Fujitsu-Siemens Computers.

"The AMD Athlon 64 processor brings outstanding performance and future potential to our compact desktop PC `FMV DESKPOWER.` The AMD Athlon 64 processor delivers the power of 64-bit computing with incredible performance on today`s 32-bit applications, all on a Fujitsu compact desktop PC," said Kuniaki Saito, general manager, Fujitsu Limited Desktop & Workstation Products and Personal Computer Peripherals Divisions, Personal Systems Business Group.

PC retailer Best Buy will sell AMD Athlon 64 processor-based systems in addition to the "processor-in-a-box" product.

"We believe that pervasive 64-bit computing will lead to a new wave of innovation in the technology industry. As one of North America`s leading PC retailers, Best Buy will help bring 64-bit computing into the mainstream - accessible to one and all," said Dave Morrish, senior vice-president of computers, peripherals and digital imaging for Best Buy. "We are proud to announce that you can pick up an AMD Athlon 64 processor-in-a-box right now at BestBuy.com. Look for computer products from HP in the coming months."

More than 60 manufacturers and system builders worldwide feature the AMD Athlon 64 FX processor and the AMD Athlon 64 processors for desktop and notebook computers. The AMD Athlon 64 processor is available in Model 3200+ for desktop computing, and Models 3200+ and 3000+ for notebook computing. The AMD Athlon 64 FX processor is available in the FX-51 series. FX is the class designator and the number 51 is the series designation. It is odd numbered on purpose - to stand out, much like the processor. More information is available on the AMD Web site, www.amd.com.