Aastra selected by Carlsberg to provide European managed telephony services

Aastra unified communications technology selected for ease of use and consistent delivery of services to Carlsberg employees.

Copenhagen, 23 Mar 2010
Read time 2min 30sec

Carlsberg Group, one of the world's largest brewing enterprises, has awarded Aastra a five-year managed services contract to improve and standardise its telephony infrastructure in Europe, and ensure high quality services on an international basis.

Aastra will initially provide unified communications for more than 8 500 extensions across multiple sites and will be the sole supplier for Carlsberg's telecommunications equipment, with initial deployments at operations centres in Denmark, Finland, France, Germany, Poland, Sweden and the UK.

Aastra's telephony solution will enable Carlsberg to benefit from the same flexible telecoms infrastructure in each country by replacing disparate systems with Aastra's MX-ONE platform.

“It was important for us to find a solution that would give us a more efficient way of handling orders and queries, as well as offer the same experience and ease of use across numerous countries,” said Soren Orland Pedersen, Network and Telecom Manager, Carlsberg. “The Aastra system not only meets our immediate needs, but will also be flexible enough for future requirements, including our target of moving 40% of our existing extensions to mobile solutions.”

The service will include Aastra's Solidus eCare contact centre solution and Aastra's unified communications suite that integrates with the existing Microsoft OCS and will enable Carlsberg to benefit from improved productivity and flexibility. The delivery of managed services will provide Carlsberg with clear communications costs per user, enabling several of Carlsberg's operations in Europe to benefit from a multi-country agreement while serving local requirements. This is a vital tool in managing telecoms operations across the business.

Aastra's contact centre solution will also integrate with Carlsberg's contact centre's existing SAP Enterprise Resource Planning (ERP) platform, ensuring a seamless service for incoming customer orders and queries.

Stephen Hobson, Vice-President Global Accounts at Aastra, said: "Aastra's success in being awarded this contract recognises the company's expanding capabilities in servicing multi-country customers. With its global presence, comprehensive product portfolio and financial stability, Aastra is a long-term partner for large organisations. Our goal is to help businesses achieve productivity gains while reducing costs.”

The services for Carlsberg will be managed by Aastra's own support teams, together with Aastra's international partners.

“Along with a 24/7 helpdesk in English and in local language during business hours, this managed services contract provides Carlsberg with flexibility to tailor the number of users and the features available to individual employees. Without capital expenditure, Carlsberg will have access to market-leading UC technology bundled with a high level of service, including detailed network monitoring, customised service level agreements (SLAs), proven and highly effective technical support and specific reportings,” stated Hugh Scholaert, Regional Group President at Aastra.

Aastra Telecom South Africa

Aastra Telecom South Africa is the sub-Saharan business unit of Aastra Technologies (TSX:“AAH”), a leading company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra's operations are truly global, with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers' requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call centres solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our Web site at

Editorial contacts
Gerrie Coetzee
Aastra Telecoms Zak Evans
See also