Buying computers: Reaching for top shelf requires more than a spot of 'eye-spy'

The level of innovation and technological advancement within the personal computing space is such that the average consumer is compelled to conduct fairly substantial research before committing to a purchase.

There are a few guidelines and questions the buyer should consider before making an investment, whether the information and communications technology (ICT) infrastructure is destined for the home or work environment, or both.

Technology for home use is a key market segment for product vendors, distributors and resellers, locally and internationally. The prevalence of digital lifestyle technology and product, designed to enhance visual, audio and multimedia interaction, is indicative of this ongoing trend.

The range of devices now available for public consumption is vast - from highly functional cellular phones that connect to e-mail and fax facilities right through to the latest MP3 players and all-in-one mobile music centres. The main selling points: convenience, mobile functionality, immediate access and affordability.

Mobile and wireless technology remains a powerful driving force, helping to accentuate and regenerate market demand and delivery. It is the underlying principle that has and is likely to continue to spearhead growth within networking technology, systems and architecture.

Again, the consumer is faced with a challenge. Does one purchase a desktop PC, with accessories such as printer/printer-scanner, CD-ROM, top-of-the-range speakers, legal and practical software, with sufficient memory, processor and processing speed and performance to handle high-level interaction required for multimedia date transfer, Internet, gaming and other applications? Or a simple entry-level PC with standard bundled software and a few very basic accessories.

Is there a necessity to implement a network? What are the costs involved? How can this infrastructure be maintained and checked? Does one include a notebook as part of the infrastructure? These are all important considerations.

One basic premise that could serve as a credible starting point is the question: what do I need this computer/technology equipment for? What are my main requirements?

The answer, once again, will largely depend on circumstances.

The notebook has entrenched its position in the market as a strategic business tool for the mobile worker. The mobile office is a commercial reality today and is viewed by many companies, especially those looking to replace outdated hardware or convert to wireless, as a highly valuable asset.

For household use, the PC could function as either the mainstay of the overall digital home entertainment system or as a significant part thereof. It is possible to have the PC as the chief means of organising the system - from downloading music to linking audio and visual media. Acquiring Internet connectivity will also influence the end-purchase - if you are into gaming or utilise the Internet for research, for example, a PC with limited capacity will not suffice.

With all these considerations, it is not surprising that the first-time buyer can easily be led astray, make an ill-informed decision or simply go for 'whatever looks aesthetically pleasing'. The technology is available - there is no question.

However, it is advisable to pre-determine if it fits in with key requirements, is built with sound components from reputable/established brands and in accordance with internationally recognised technological standards.