LG launches another South African first with the rotating screen camera phone

Johannesburg, 15 Aug 2003
Read time 3min 50sec

With the ever-changing face of the cellular phone market, LG has moved the bar one step higher with its rotating screen camera phone, the G7100. This unit now sets the standard in the camera phone market, boasting a built-in flash and a digital zoom. Along with this, it has a 65 000 colour rotating screen, which allows the user to view their pictures from every angle, in true mini-cam style.

In addition to the incredible camera and screen, the G7100 has all the features one would expect on a top-end model; yet the phone`s dimensions remain compact (89 x 46 x 22 mm) and the weight a mere 99 grams. The G7100 continues with the durable flip design that has proven so popular in the past.

The unique side-mounted digital camera can store pictures in different formats, resolutions and file sizes, allowing you to make full use of the four x digital zoom. "LG Mobile`s research showed us that the next step as a camera phone that was easier to use, and produced better quality pictures. The G7100 addresses both these concerns," said Venessa Chatterton, GSM and IT Products Marketing Executive at LG Electronics South Africa.

Fresh from its debut at CeBIT 2003, the worlds premier technology and design show, the G7100 showcases LG`s latest technology; organic light-emitting diode (OLED) displays. Due to the fact that these displays are much brighter, and use much less power, they will definitely become the standard for mobile communication in the future.

The external 256 colour OLED display on the G7100 offers four different and functional settings ranging from time and date options, to rotating icons. These ensure that you do not need to open the phone to see the time or if there has been any activity regarding calls and SMS.

The large 65 000 colour internal display offers excellent brightness and clarity giving it good visibility, even in the daylight. The phone offers a variety of animated screensavers ranging from an `urban` theme, to the relaxing `under the sea` theme.

The phone book holds 500 entries, allowing for e-mail addresses, home, work and mobile numbers. It even allows you to store a snapshot of the person, so you can see who is calling you by a quick look at the screen.

The G7100 includes an interactive CD-ROM containing all the PC Sync software. This enables the user to synchronise all records from the phonebook, organiser and your PC, through either an IrDA port or serial cable.

Outstanding audio performance is highlighted with the MIDI 40 polyphonic ring tones, which are available on the phone or can be downloaded from the Internet or data CD. Anything from the quiet sounds of a forest to a voice loudly telling you to answer, there are thousands of available options.

Another useful feature is the Java application browser. With J2ME (Java 2 Micro Edition) compatibility, third-party developers can develop software for the phone. These applets can access banking, chatting, shopping or gaming functions in television quality colour.

"The G7100 will be available soon and will complement the current range of LG cellphones in SA. LG has a reputation for digital innovation and this leadership has been extended to the GSM market with phones such as the G5300 and G7020," concluded Chatterton.

Key features include:

Built-in digital camera (CMOS), VGA 640 x 480 pixels, 4x zoom, video
Built-in flash
Rotating screen
Large full-colour LCD (128 x 160, 65K colour, 7 line)
Second external OLED 256 colour display
MIDI 40 polyphonic ringtone
Ringtone composer
M-service (Java, picture/melody download)
Voice recording (up to 30 seconds x 3)
Voice dialling
Vibration mode
Colour wallpaper
1.3MB shared memory for pictures
Full PC sync (USB, IrDA),
Predictive text input (EZ - I)
WAP browser 1.2.1 EMS support
eZi text (T9)
GPRS Class 10
GSM 900 / GSM 1800
89mm x 46mm x 22mm
2 x standard battery, Li-Ion 780mAh

Editorial contacts
Fleishman-Hillard SA Casey Monteiro (011) 548 2000 monteiroc@fleishman.co.za
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