Tracer Mobile Workforce leads mobile business optimisation in Africa

Johannesburg, 04 Sep 2012
Read time 2min 50sec

Tracer Mobile Workforce is gaining widespread traction in key African countries as companies deploy their flexible mobile workforce management solutions to increase efficiencies, cut costs, track sales performance, monitor field service agents, provide e-learning platforms and monitor service calls to billing activities.

The solution has proved popular, in particular, with multinational companies looking to manage more closely their distributed staff and representatives across Africa, and the technology platform that Tracer Mobile Workforce is built on makes this possible in even the most remote corners of the continent. The solution is currently being used in 14 countries, including Nigeria, Ethiopia, Ghana, Botswana, Kenya, Mauritius and Tanzania.

"Tracer Mobile Workforce is ideally suited for Africa," comments Cobus van Graan, CEO. "Our solution been optimised for a GPRS/EDGE environment considering the weakest signal environment available. We've also created a seamless user experience, and the ease-of-use enables greater adoption from end-users, and as a result, it delivers richer content and quality reporting to management. Adding to this the fact that you can use most cellphones, tablets and laptops to access Tracer Mobile Workforce, makes it a cost-effective and highly effective option for any company."

Tracer Mobile Workforce is proving invaluable for these companies:

* For years, companies have used Tracer Mobile Workforce to track sales performance and provide real-time reporting on a local, regional, country and continental basis, and now this is being extended to include performance management, KPA monitoring and staff development through the introduction of new Tracer Mobile Workforce modules.
* The African division of a global pharmaceutical division is adding on the WyseTalk module to provide e-learning and collaboration for its staff that span the African continent, helping them learn, share ideas and innovate for improved company performance.
* A security company is saving time and money by using tablet-based communication and imaging to ensure its security teams are deployed on site and dressed appropriately and that equipment is checked according to service level agreements it has in place with its clients. Instead of having a team of people travel out to these remote areas on a daily basis and complete a fax-based process, this service is more efficient, real-time and enables the security company to take immediate action if something is out of order.
* The electronic sign-off feature is helping field service inspectors complete customised reports, get instant sign-off from clients, and, with the push of a button, it triggers the back-end system to generate an invoice and send it to the customer - a completely paperless system with no delays that dramatically improves cashflow and financial and service management.

"Companies need solutions that can be easily customised for their environments, including adding additional fields, updating job cards and completing inspection sheets on the go," adds Lourens Botha, Operations Director. "Our platform accomplishes this in a way that no other mobile workforce management product on the market can legitimately claim to do." Africa presents a great opportunity for optimising mobile workforces, and Tracer Mobile Workforce is well positioned to lead the way.

Tracer Mobile Workforce

Tracer Mobile Workforce provides technology solutions that optimise the productivity, management and information flow between a company and its distributed workforce. Sold exclusively through resellers, its activity modules are designed to integrate seamlessly with customers' existing technology platforms and operate on multiple mobile and desktop technology platforms. For more information, please visit

Editorial contacts
Zenkai Communications Kerryn-Leigh Anderson Eksteen (+27) 82 457 7236
Tracer Mobile Workforce Cobus van Graan (0861) 999 898
See also