Mr Price Group becomes Newland's first high-profile customer
Newland EMEA (Newland Europe), a company dedicated to the development and deployment of its parent group core technology, i.e. data collection, mobile communication and payment equipment, in the EMEA region, today announced that the Mr Price had already installed over 600 units of the Newland HR100 hand-held scanner that is used at their point-of-sale counters, thus becoming the former's first high profile client in Africa.
"We are very proud to have Mr Price implement the Newland product. It is the perfect benchmark for us as Mr Price is an innovative leading retailer with a very knowledgeable in-house IT team that only allows the best products to be used in its business," commented Mauro Mercuri, CEO of Newland ID SA. "In addition, the installations are also great news for us as it comes soon after the direct entry of Newland into this country."
"The HR100 is a general-purpose, high-performance hand-held barcode scanner that caters to most 1D barcode scanning needs," continued Mercuri. It is durable and easy-to-operate and the ergonomic design, superior performance and ease of use make it ideally suited for various applications such as retail. With a scan speed of 300 scans per second and a scan distance of more than 30cm, it is a solid alternative to hand-held laser scanning. Its core technology is independently developed by Newland Auto-ID and comprises of an optical system, digitiser, decoder, image processor and embedded system. The device delivers an unprecedented decoding capability on 1D symbologies and users can create their own apps with our development tools to identify particular images and symbols."
"Newland ID SA's products have been very well received since our launch earlier this year," concluded Mercuri. "We have many more projects in the pipeline and look forward to building the Newland ID brand into a successful and reputable player in the Auto ID industry."