Mr Price Group becomes Newland's first high-profile customer

Johannesburg, 26 Oct 2015
Read time 1min 50sec
Newland HR100 hand held scanner
Newland HR100 hand held scanner

Newland EMEA (Newland Europe), a company dedicated to the development and deployment of its parent group core technology, i.e. data collection, mobile communication and payment equipment, in the EMEA region, today announced that the Mr Price had already installed over 600 units of the Newland HR100 hand-held scanner that is used at their point-of-sale counters, thus becoming the former's first high profile client in Africa.

"We are very proud to have Mr Price implement the Newland product. It is the perfect benchmark for us as Mr Price is an innovative leading retailer with a very knowledgeable in-house IT team that only allows the best products to be used in its business," commented Mauro Mercuri, CEO of Newland ID SA. "In addition, the installations are also great news for us as it comes soon after the direct entry of Newland into this country."

"The HR100 is a general-purpose, high-performance hand-held barcode scanner that caters to most 1D barcode scanning needs," continued Mercuri. It is durable and easy-to-operate and the ergonomic design, superior performance and ease of use make it ideally suited for various applications such as retail. With a scan speed of 300 scans per second and a scan distance of more than 30cm, it is a solid alternative to hand-held laser scanning. Its core technology is independently developed by Newland Auto-ID and comprises of an optical system, digitiser, decoder, image processor and embedded system. The device delivers an unprecedented decoding capability on 1D symbologies and users can create their own apps with our development tools to identify particular images and symbols."

"Newland ID SA's products have been very well received since our launch earlier this year," concluded Mercuri. "We have many more projects in the pipeline and look forward to building the Newland ID brand into a successful and reputable player in the Auto ID industry."

For further information, please contact Mauro Mercuri on or Steven Baeyens on


Newland EMEA (Newland Europe) is a full subsidiary of Fujian Newland Computer that was founded in 1994. After 15 years of fast growth, the latter has become one of the leading top 500 high-tech and top 100 software enterprises in China and is listed on the Shenzhen Stock Exchange (SSE) as a public company with a net asset value of more than $1bn. With more than 3 000 employees, subsidiaries in Taiwan, the rest of Asia, The Netherlands (EMEA) and USA (North America), Newland has become a true multinational company. It specialises in technology research and development, manufacturing and product management of data collection, mobile communication and payment equipment. Its current focus lies on data collection devices, including hand-held scanners, fixed scanners and portable barcode/RFID tag readers and its products can be used in various applications such as retail, office automation, logistics and industrial manufacturing. Its core barcode scanning solutions are based on CMOS technology and has become a leading enterprise in the global AIDC market with its self-controlled imaging technology.

Editorial contacts
Global Research Partners Paul Booth (0044) 747 003 3126
Newland ID Mauro Mercuri
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