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Lenovo brand officially in SA


Johannesburg, 27 Feb 2006

Lenovo, now one of the world`s biggest PC vendors, has officially announced the roll-out of its first Lenovo-branded notebooks and desktop PCs outside of China.

This move follows the company`s purchase of IBM`s PC division in 2004.

This announcement was made by country GM, Rashid Wally, at a media briefing in Johannesburg.

The company says its target is the small and medium business market as part of its strategy to expand into areas not traditionally covered by IBM, which had an enterprise focus.

Regarding its local market strategy, Wally says Lenovo will do business exclusively through the channel, stating that it already has about 800 channel partners, including distributors like Tarsus, Tricon and First Distribution.

The Lenovo 3000 PC range of desktops and notebooks features a suite of Lenovo Care productivity tools for self-help PC maintenance, says Wally.

He adds that instead of manually locating and applying critical system updates, the 3000 range has the ability to identify and update its own software.

The new line includes the Lenovo C Series of notebooks and the J Series of desktop PCs, both of which complement the company`s ThinkPad and ThinkCentre brands.

The C Series features an Intel 915 GM chipset with a choice of either Pentium M or Celeron M processors. Select models also include Intel/Centrino mobile technology. Added to this is an eight-cell lithium ion battery which offers up to five hours of battery life.

The J 100 desktops, designed for small businesses, come in a variety of pre-configured models featuring "curvilinear" design, side-access ventilation and several optional accessories such as the ThinkVision USB SoundBar and ThinkPlus Preferred Pro USB fingerprint keyboard.

The first range of PCs to be introduced in March will be the C100, which retails at about R6 299.

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Lenovo braces for SA penetration

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