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Keeping it fresh with Sage ERP X3 Standard Edition


Johannesburg, 17 Apr 2012

Oceanfresh Seafoods, a fresh seafood manufacturing company, founded in 2001, evolved out of CEO Gavin van der Burgh's passion for fishing. The company's aim has always been straightforward - to offer discerning customers a direct and steady supply of premium quality seafood. By dedicating itself unswervingly towards the achievement of this single goal, the company is fast becoming an unrivalled industry leader.

With a long history of passion and delivering on its promise of “just caught freshness from sea to shelf”, Oceanfresh Seafoods was looking for an ERP solution that is as effective and reliable as its promise.

Hannes Bornman, Financial Manager of Oceanfresh, explains: “We are looking for a system that is most suitable for our specific product manufacturing and distribution needs.”

Sage ER PX3 Standard Edition was the obvious choice, and the newfound partnership between Synergy Group and Oceanfresh Seafoods will allow them to realise their vision.

A fundamental part of Oceanfresh's success is maintaining only the highest standard during the cold-chain process.

From manufacturing to delivery of the product, it is crucial that the cold-chain is not broken. If a product is manufactured at a certain temperature, this temperature should stay constant to ensure the product's unspoilt quality. Sage X3 is based on real-time, which make it possible to manage the cold-chain effectively.

Keith Fenner, Sales Vice-President of Sage South Africa, reiterates: “With Sage ERP X3 Standard Edition, Oceanfresh will be able to keep up with the pace and demand of manufacturing and delivering their products fast, fresh and on time.”

Synergy Group will ensure that Oceanfresh enjoys the full benefits of an expert consultant base and ongoing support in the short and long-term.

Jonathan Smart, Sales Director of Synergy Group, comments: “We are very excited about working with Oceanfresh, providing them with the best possible turnkey solution is what we at Synergy thrive on.”

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Editorial contacts

Zach de Lange
Synergy Group
ZacharyD@synergygroup.co.za