New EMC VNXe3150 unified storage solution available worldwide

* Latest VNXe offering extends support for private clouds; offers 50% more performance and capacity per rack unit. * EMC's VNXe3150, first announced at EMC World 2012, is now generally available worldwide. * In addition to being a key entry-level storage solution, VNXe3150 is the anchor unified storage platform in EMC VSPEX Proven Infrastructure solutions for Citrix XenServer, Microsoft Hyper-V and VMware vSphere. It is designed to support virtualisation of up to 50 servers with heightened simplicity, efficiency and flexibility. * The VNXe3150 delivers 50% more performance and capacity per rack unit for maximised TCO and ROI benefits.

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EMC Corporation (NYSE: EMC) has announced that EMC's VNXe3150 unified storage system, combining 50% more performance and capacity per rack unit with the simplicity for which the award-winning VNXe line is known, is now generally available worldwide. Fully optimised for virtualisation, VNXe3150 retains its industry-leading simplicity for IT generalists in small to medium-sized businesses, as well as departments in enterprises and government. The VNXe3150 delivers these new capabilities, and more, at sub-$10 000 entry-level list pricing.

With the availability of the VNXe3150, entry-level storage customers can maximise their virtual environments with added performance and capacity. VNXe3150 supports the move to a virtualised environment through integrations with Citrix XENServer, Microsoft Hyper V and VMware vSphere, providing support in any hypervisor environment. Additionally, VNXe3150 is a key component of EMC's VSPEX Proven Infrastructure, which offers a wide range of choices for industry-leading virtualisation, server, network, storage and data protection for EMC customers. The VNXe3150 also features ease-of-use with EMC's industry-acclaimed Unisphere storage management interface.

Even an hour of downtime can have a catastrophic impact on today's businesses - but 100% uptime can come with a hefty price tag, viewed as a necessary operational cost.

By leveraging VNXe3150 in virtualised environments, customers can minimise downtime while achieving significant power cost savings and enjoying simplified management, ultimately benefiting the bottom line.

VNXe3150 is sold exclusively through EMC's Velocity Partner Programme.

Customer quote:

Christopher Bakke, Director of Information Technology, Kahler Slater

"At Kahler Slater, our approach to storage is all about getting the best product and technology at the right price. Our business is architecture, which generates many large, storage-hungry files. We needed a storage solution capable of meeting physical space constraints and offering services to facilitate efficient use of storage capacity - ensuring performance, virtualisation support, ease-of-use and scalability. EMC's VNXe3150 hit the mark, and its commitment to extending the VNXe family while retaining SMB-sensitive pricing mean that the VNXe will be on our radar as we continue to grow."

Channel partner quote:

Joe Burke, Vice-President of the North American Enterprise Security, Virtualisation and Networking Group, Enterprise Computing Solutions, Arrow Electronics

"EMC's focus on enhancing the VNXe entry-level storage platform is a commitment to continue driving value to its channel partners. The added power in the VNXe3150 directly results in better performance, higher efficiencies and lower operating costs, at affordable pricing levels - just what customers need in today's entry-level storage environments. EMC remains a key partner for Arrow, and our robust joint customer base reaps the benefits of this relationship every day."

EMC quote:
Riaan de Leeuw, Unified Infrastructure Group Sales Manager of EMC Southern Africa

"EMC is dedicated to providing entry-level products that enable our customers to solve real business problems. With the VNXe3150, we're turbo-charging the VNXe line with performance and efficiency - without compromising the simplicity that our customers count on. Especially in today's era of virtualised environments, it's critical that storage solutions deliver capacity plus scalability, reliability and ease-of-use, and that's what customers get with the latest addition to the VNXe series."

Additional resources:
* Read the VNXe Series Specification Sheet
* Read the VNXe Series Data Sheet
* View the VNXe Customer Video Montage
* Read the "VNXe3150: Winning Storage Simplicity", Mesabi Group
* View the VSPEX Whiteboard Video

The local EMC Forum 2012 is taking place on 9 October 2012 at Gallagher Estate, in Midrand. Attendance is free, so please register at www.southafrica.emc/forum and join EMC on Facebook at


EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset - information - in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Editorial contacts
RedlineDebra Johnston(011) 566 6000
EMC Southern AfricaSonelia du Preez(011) 581 0033
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