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WD appoints Sahara Computers as its official distributor in South Africa


Johannesburg, 02 Apr 2013
Read time 2min 30sec
Anamika Budree, WD's Country Manager South Africa - Branded Products.
Anamika Budree, WD's Country Manager South Africa - Branded Products.

WD, a Western Digital company, has appointed Sahara Computers as its official distributor for its range of internal and external hard drives, as well as its storage solutions for the connected life. Sahara is one of the largest independent distributors in South Africa with operations in all nine provinces of the country and a footprint that extends into the SADC region.

"For the past few years, Sahara has been a sub-distributor for a number of hard disk brands. However, we wanted to increase our focus and secure official distribution rights. As a leading global brand that is making its presence felt in the local market, WD was our first choice. WD's products complement the focus of our business and the product quality is world-renowned," says Stephan Nel, Executive Director at Sahara.

The partnership will enable both parties to expand their market reach. Sahara now has access to a full range of storage products for all markets, from entry-level to high-end enterprise offerings, which enables the distributor to target new customers with tailored solutions. The distributor will also have access to a global support network, extending WD service to its resellers through the myWD channel programme. Sahara will help to further grow the WD brand in South Africa, and will provide access to new markets through its well-established and extensive channel network. Sahara's resellers will in turn have access to an expanded storage portfolio, as well as the myWD partner programme.

"Sahara is a unique distributor that is always looking to create new markets and market segments. They not only service the traditional IT retail market, but also other retailers such as furniture chains and home stores. This gives WD new avenues and channels to explore and enables us to reach a far wider market," says Anamika Budree, WD's Country Manager South Africa - Branded Products.

Kalvin Subbadu, WD's Country Manager South Africa - Components.
Kalvin Subbadu, WD's Country Manager South Africa - Components.

Sahara also will be using WD hard drives in its own brand of Sahara-manufactured PCs, helping to further grow WD's market share in South Africa.

"WD has developed a reputation for delivering the highest quality hard drives and accessories across the world. Sahara's brand of PCs has also gained a reputation for affordability and quality in South Africa, and the addition of the WD hard drives will further enhance the value delivered to customers, entrenching the quality of WD products in the local market," adds Kalvin Subbadu, WD's Country Manager South Africa - Components.

"Our common goal and strategy is to make WD the number one hard drive and storage brand in South Africa. Working together to achieve this aim, we will grow WD brand awareness and market share as well as our own business," concludes Nel.

WD

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company's Web site at www.wd.com.

Western Digital Corp (NASDAQ: WDC), Irvine, California, is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's Web site (www.westerndigital.com) to access a variety of financial and investor information.

Editorial contacts
Evolution PR Lesley Rencontre (011) 462 0679 Lesley@evolutionpr.co.za
Anamika Budree (082) 403 8090 Anamika.Budree@wdc.com
Western Digital Kalvin Subbadu (083) 277 7634 Kalvin.Subbadu@wdc.com
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