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Setup a Startup debuts investor-led digital platform

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Setup a Startup is launching an investor-led Investment Readiness Programme, in the form of a digital marketplace where investors, mentors and entrepreneurs can connect.

The programme aims to boost Africa's start-up economy and nurture start-ups with potential for growth, with a focus on diversity and inclusion, and making entrepreneurship accessible to everyone across the continent.

Getting investor-ready

The platform offers insights into what is needed to secure equity or angel investment through interactive, video-based training programmes that can be completed online at the pace, location, and time of the individuals' choosing. Participants will learn with a global community of entrepreneurs and mentors.

Open to entrepreneurs who are looking to start a business, or those looking for investment, the programme will outline what equity investment opportunities are available and what different investors are looking for.

The platform is also suitable for startup enthusiasts and ecosystem builders including such tech hubs, incubators, accelerators, startup support organisations (SSOs), innovation support organisations (ISOs), enterprise support organisations (ESOs), university labs, co-working spaces, non-profit organisations (NPOs) and private entities

McKevin Ayaba, founder of the Southern Africa Startup Awards, the CEO of Setup a Startupsaid: “The industry has been slow to adopt digital, with many feeling that face-to-face meetings and pitching events are the best way forward. But behaviours have shifted in the last few years to the point where that argument does not hold water especially with the sudden surge of the COVID-19 virus. All purchasing decisions, whether you’re buying a pair of jeans, a new car or building your startup, start online with browsing and initial research.”

“Using a single, central platform, we can help entrepreneurs get access to all they need to start, grow and scale their businesses, and investors a way to access the best deals.”

The Setup a Startup Investment Readiness Programme launch webinar, to be held on 4 March,  aims to help entrepreneurs better understand the key steps to be investment ready and the requirements of due diligence. 

To register for the launch event, click here.

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