Samsung Electronics SA has brought its Curved UHD TV to the local market.
The 65-inch model has a recommended retail price of R69 999 while the 78-inch goes for R149 999.
"Following last year's introduction of the Samsung UHD TV, Samsung is continuing to drive industry growth through tremendous innovation in UHD picture quality, breakthrough design and consumer choice," says Ansgar Pabst, business lead for TV/AV, Samsung Electronics SA.
"The combination of our curved design and UHD picture quality creates the ultimate immersive experience for people who are passionate about entertainment. Samsung is well-positioned to meet UHD demand with our new beautifully designed, feature-packed and future-ready smart TVs."
Samsung says the UHD TVs provide crisp picture quality because they have four times the resolution and pixels of Full HD. Additionally, all UHD TVs feature UHD Upscaling, which gives users great picture quality regardless of source material.
It adds that the proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD picture quality. UHD Dimming technology also helps to further optimise picture quality by processing each block of a picture and delivering deeper blacks and improved contrast.
Samsung also offers the UHD Videopack, a 360-degree UHD content solution. This one-terabyte hard disc includes UHD Fox and Paramount Pictures films and other UHD content.
Consumers can now also download additional UHD content that becomes available, it explains.
At the same time, Samsung supports all of the latest UHD TV standards in an effort to build a holistic UHD ecosystem with premier content partners.
The curved TV has a three-dimensional effect from any angle, the electronic giant says.
"Our audio-video solutions form an integrated part of the UHD TV ecosystem and contribute to a true home cinema experience," says Pabst.
"We are currently delivering great new ways of enjoying superb sound in every room of the house. This ensures for a home cinema experience that is not only picture-intensive with all the benefits of UHD TV, but also sound-extensive. The focus of our strategy is to ensure consumers have the benefit of true wireless audio, combined with world-class design, ease of use and sound quality."
Samsung's new Multiroom Link feature allows a selection of products, including the 2014 flagship Soundbar and Home Theatre system, to connect and be controlled wirelessly from a single device, the company notes.
With the TV SoundConnect feature available to Samsung Soundbars, consumers can connect wirelessly to their Samsung Smart TV, Samsung says. The UHD picture is also complemented with HD sound and the listening area is optimised with Surround Sound expansions, enhancing the TV sound with 320W of sound power.
Users can also stream music wirelessly from their Bluetooth devices and power their units with the Bluetooth PowerOn function (H-Series only).
The Wireless Audio-Multiroom System enables listeners to enjoy wireless audio entertainment in any room of the house, from a variety of music sources. The system can be fully controlled from a downloadable app and is facilitated through easy plug-and-play installation.
"For Samsung, the Curved UHD TV is the next-generation TV and enables us to take entertainment to new heights. Our curved UHD TV and new audio offerings combine the best in design, picture quality, regional Smart features and mobile sound entertainment," concludes Pabst.
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