Mauritian business giant standardises on Softline Enterprise's Sage Line 500

Johannesburg, 29 Jun 2005
Read time 2min 40sec

Leading Mauritian business, the Food & Allied Group of Companies, has implemented Softline Enterprise's Sage Line 500 Business Management Solution (BMS) to boost efficiencies and assist in increasing market share in its core business areas.

The deployment is in line with the group's belief and commitment to use leading technology throughout its business to gain maximum competitive advantage.

"Softline Enterprise's Sage Line 500 offers all the advantages of a traditional ERP solution as well as tight financial control with full visibility of costs and powerful reporting tools," says Ashley Ellington, Director: Africa Softline Enterprise.

"It includes an evaluation of market trends, assisting customers to make informed strategic decisions and manage cash flow through close budget control and efficient purchase requisitioning. It also supports international business with multi-language, multi-currency, multi-company features."

New Edge Solutions, an IT supplier within the Food and Allied Group, was selected to carry out the massive Sage Line 500 deployment across group businesses as diverse as poultry production, KFC franchising, animal feed production, dairy processing, some of the most prestigious hotels in Mauritius, shipping and advertising.

According to New Edge Solutions managing director Bernard Koenig, the company underwent a significant change before deployment, bolstering its competencies specifically around Sage Line 500. The project, which began in 2003, is still under way as the solution is being implemented throughout group companies, one at a time.

"New Edge Solutions has already integrated a weighbridge system, an animal feed formula builder and a front-end freight clearing and forwarding system using Sage Line 500 - demonstrating the breadth of the deployment and the multi-faceted nature of the roll-out," says Koenig.

"We're also working to interface with a poultry management system, handheld devices for warehouse management, logistics, distribution and CRM."

The Food and Allied Group is expecting to see real competitive advantages through the deployment of Sage Line 500, which will be translated into capturing a greater share of the poultry market, for example. It is also expected to enhance levels of service provided by the group of companies.

"We are already seeing benefits in the manufacturing area where production has increased and the deliveries of finished goods and receipt of raw materials around the weighbridge system have increased substantially," says Koenig.

"Additionally, we are enjoying advantages of using a single application throughout the group despite the fact that the various businesses within the group are so diverse. There are commonalities within the supply chain itself, and it is vital that we get a similar view on all the information."

Koenig says the real return on investment will be realised once the supply chain management aspect of Sage Line 500 (EDI) is in place between the various business units of the Food & Allied Group.

"This coupled with business intelligence will be the icing on the cake," he concludes.

Softline Enterprise

Softline Enterprise is a leading supplier of enterprise resource planning (ERP) solutions, delivering performance and web capability that is essential for success in today's competitive business environment. Addressing finance, distribution, manufacturing, services and e-business requirements, the product offering also supports and consolidates activity across expanding business needs.

Available on a wide range of operating systems and compatible with a host of industry leading databases, it gives mid-range and larger organisations the reliability and scalability required to keep ahead of competitors. Softline Enterprise products are supported through a network of accredited partners which bring together the individual product and service components to deliver a complete and tailored solution.

Softline Enterprise products include: Line 500 - offering all the advantages of a traditional ERP solution, Line 500 provides tight financial control with full visibility of costs and powerful reporting tools. In addition, it includes an evaluation of market trends to assist customers to make informed strategic decisions. The product also manages cash flow through close budget control and efficient purchase requisitioning and supports international business with multi-language, multi-currency, multi-company features. It includes vertical solutions such as manufacturing and retail.


SalesLogix - an affordable, fully scaleable and powerful CRM solution that is easily customised for medium-sized and divisions of large corporate businesses. SalesLogix is designed to integrate seamlessly with other business software and back office applications, providing customers with a holistic view of each customer.


Softline is a leading provider of accounting, payroll and CRM software solutions to small, medium and large companies. Founded in 1988 by Ivan Epstein, Alan Osrin and Steven Cohen, Softline was established during the formative years of the software industry and listed on the JSE Securities Exchange South Africa in February 1997. Softline expanded to establish a strong position within its area of focus in SA and Australia.

Focused on the development of accounting, payroll and CRM software solutions, Softline has been a market-leader for 16 years. The group has a broad range of products offering users a variety of software solutions to run their businesses efficiently. Softline's leading brands include Softline Accpac, Softline Enterprise, Softline Pastel (Accounting and Payroll) and Softline VIP.

The combination of the group's product offerings provide Softline customers with comprehensive, well-branded accounting, payroll and CRM software solutions.

In November 2003, Softline was acquired by Sage Group plc, an established FTSE 100 company. The group includes market-leading businesses throughout the UK, Europe, North America, SA and Australia, supplying business software to the small, medium and large business community.

Softline has a solid track record of profitability and cash generation. The group delivers quality accounting, payroll and CRM software solutions that improve the efficiencies of businesses around the world.


The Sage Group plc is a leading supplier of accounting and business management software solutions and related services for small, medium and large enterprises. It comprises market-leading businesses throughout Europe, UK, North America, SA and Australia. The Sage group plc has over 4.5 million small and mid-sized customers in 55 countries and 8 000 staff.

Editorial contacts
Watt Communications Samantha (011) 425 6290
Bernard Koenig +230 433 7855
Softline Enterprise Ashley Ellington (011) 807 4147
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