Real-time data recovery essential

By Simon Campbell-Young, CEO of Phoenix Software

Johannesburg, 07 Jun 2012
Read time 2min 20sec

Businesses today have become brutally aware of the need for rapid back-up and disaster recovery. No matter their size, whether a small business, mid-market company or large enterprise, most organisations know they need to restore their critical systems and data rapidly, in a matter of minutes, in order to minimise the impact of lost productivity.

Disk-based, real-time data protection and disaster recovery addresses the solution and enables businesses to recover from a catastrophic failure in minutes, according to Simon Campbell-Young, CEO of specialist distributor Phoenix Software. However, many companies don`t know which data protection and disaster recovery solution will best suit their business, and often end up installing the incorrect solution, he says.

In order to choose the right solution, companies must evaluate the products available according to their needs. There are essential components, however, that should not be negotiable. For a back-up to have any value, it must have integrity and must have the ability to modify schedules. In addition, it should be easy to restore to different hardware.

"Not all back-up products are created equal. In order to efficiently and effectively protect data in real-time, it is critical that the solution uses sector-based imaging - as opposed to file or block-based imaging. Sectors are the smallest possible unit of measure on disk systems. Protecting data and databases at the sector level helps to minimise the amount of data moved across the network," Campbell-Young explains.

As a leader in real-time recovery, StorageCraft`s range of products has all of these features and more. Real-time recovery has evolved due to the cost, complexity and reliability of traditional tape-based back-up and recovery products. Most traditional back-up and recovery products focus on the back-up process and not what is important to a customer - which is the recovery process. Traditional tape-based solutions fail to meet the service level agreements (SLAs) that organisations of all sizes now require. In addition, ever increasing mandatory regulations for information compliance add yet another layer of complexity to maintaining the confidentiality, integrity and availability of data.

"The only reason we back up our data is to be able to restore it at some stage in the future, and real-time recovery delivers next-generation, proven, reliable and affordable, real-time data protection and real-time recovery of systems, applications, settings, preferences and databases," says Campbell-Young. "Data is the lifeblood of your organisation - without it, the business ceases to exist. Can you afford to risk the loss of any of that valuable data because your back-up and recovery software isn`t up to the task?"

Phoenix Software

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscape.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely inbound and outbound logistics, merchandising, training, marketing, publishing, key account management and market trends.

Phoenix Software`s product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopaedia Britannica, Exspect, Individual Software, ISLight, Kaspersky lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.

The Phoenix Distribution group has a global footprint, with strategic partnerships in the USA, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly-owned subsidiary, PX Software (PTY) Ltd, and has branches in Zambia and Zimbabwe.

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa.

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Editorial contacts
Phoenix Distribution Mia Andric (082) 564 0087
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