Mobile marketing strategies for small businesses

Johannesburg, 25 Apr 2022
Read time 4min 50sec

The internet is at your fingertips, literally. The age of smartphones offers a unique opportunity for small businesses to adjust their marketing ideas. Gone are marketing techniques such as cold calling, flyers and direct mail that served well enough in the past.

Why is it important for your business to make use of mobile marketing? Maybe it has something to do with the fact that 97% of customers have a smartphone, and if you are not equipped or accessible on a mobile level, you are missing out.

Enter the mobile marketing strategies. But what do you need to know to get your business involved in mobile marketing?

Keep reading and we will tell you more.

Why mobile marketing?

Mobile marketing is a cost-effective and successful way to engage with your customers on their level. It increases customer loyalty and relationships by giving them a more personal experience. Customers feel seen and heard – both critical elements in any marketing campaign!

With the amount of time people spend on their phones each day, a golden opportunity has risen to streamline marketing and communication strategies. If you are on their level, customers will come.

There are several simple ways to level up in the marketing department of your business. These areas are:

  • Upgrading websites for mobile and voice use;
  • Communicate with customers on WhatsApp or live chat; and
  • Advertising and free marketing tools.

This is pretty high-level information, so let's dive a little deeper.

Winning websites

Over the last few years, the amount of people who now shop online has doubled. With that in mind, businesses must be aware that there is nothing more frustrating than surfing via your phone only to fight with a slow, clunky website. How many of you will get up and go and try from your computer? No?

It’s often a case of now or never, and if your site doesn’t deliver, someone else’s will.

The content on your website is also important. Making sure that you have the right SEO-friendly terms and information for the search engines to find you first is vital to mobile marketing. (So maybe it is time to invest in some content marketing?)

Clever communication

Let's be honest, who enjoys making a phone call? How many would prefer to just send a typed message or e-mail?

Chatbots are a great way to provide customers with a real-time answer to some common FAQs. Offering live support is the next step for the more complicated customer queries, and you can do this on various platforms.

WhatsApp is one of the most effective ways of communicating with today’s consumers. Adding a direct WhatsApp button on your socials or your website is a sure-fire way to encourage customers and potential customers to engage with you. They know it, they use it and they love it.

Artful advertising

Advertising is all about visibility. One of the simplest ways to gain exposure for your business is to use Google My Business listings. (It’s free!) This links with Google Maps and increases your business exposure to a larger audience. Make sure you put in all the important information such as opening and closing times to give credibility and build trust.

It’s worth noting here that GMB, as useful as it is, will be phased out during 2022. Google is changing the app to Google Business Profile, which has many of the same features and some enhancements. Businesses will benefit from a simpler interface when making changes to their online profile, and user comments and interactions will also be visible in this new community setting. Additionally, you have the option to add promotional and product information and view insights into how users interact with you online.

In the meantime, make sure that your GMB listings (Google Business Profile) and other directory listings are 100% exact. For example, be sure to use Cellfind (Pty) Ltd and not simply Cellfind. It matters – trust us!

Paid ads on search engines or social media (or both) can also be a great investment. These can drive traffic to your website and help you advertise to a whole new audience on some of the world's most-used sites.

Another great way to get the most out of advertising for any sized business is to make use of the free marketing and analytics tools available to you. Several free tools are available to help you market, look at business trends and improve customer experience.

  • Facebook Insights and Google Analytics allows you to track your ad campaigns.
  • Programs like Ubersuggest help you with getting the right keywords for your content.
  • Look for something like Mailchimp that offers automated e-mails with a personal touch.

There are simple programs to use, small changes you can make to your marketing, but sometimes the smallest changes can yield the greatest results.

Mobile marketing

If you are not already making use of mobile marketing for your business, you are missing out. With the help of a few of these nifty programs, apps and tools, you can market your company using the smartest tactics today.

So what are you waiting for? Start investing in mobile marketing campaigns now. 

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