White paper: Do not 'bolt on' digital enhancements to yesterday's traditional business
Many enterprises fall short in their digitisation efforts because they employ limited strategies that "bolt on" digital enhancements to yesterday's traditional business.
They fail to capitalise on the full potential of digital to create new sources of customer value, and risk losing customers.
In order to successfully lead digital transformation organisations require an understanding of which paths lead to success.
Last year Microsoft commissioned Forrester Consulting to better understand how enterprises across the globe are pursuing digital strategies.
The Forrester sturdy fund that 86% organisations surveyed claim to have at least some form of a digital strategy in place. However, only 47% feel they are "Transformers" - pursuing a full strategy that lays out how their organisation will use digital assets to drive revenue growth and create operational agility in service of customers.
Download Forrester's report on accelerating digital transformation.