Blitsdruk impresses with the Xerox Iridesse

The print design service company has invested in the Xerox Iridesse, which prints six colours, offering greater productivity and quality images.

Johannesburg, 26 Jun 2019
Read time 3min 30sec
(From left): Keith Knott, LJ Rossel (owner of Blitsdruk),  Brent Farndon, Bryn Whithair.
(From left): Keith Knott, LJ Rossel (owner of Blitsdruk), Brent Farndon, Bryn Whithair.

As part of its ongoing commitment to continuous advancement in digital production technology, Blitsdruk, a longstanding and valued Xerox customer, has announced its investment in the Xerox Iridesse.

This announcement was made at the Blitsdruk Iridesse Launch, attended by over 80 guests. Blitsdruk is an all-round print design service printer in George and the Garden Route, and after 15 years as a Xerox user, has once again reaffirmed its confidence in the Xerox brand.

The Xerox Iridesse investment is in line with an increase in demand by customers for more vibrant colour-finishing techniques. This is also in response to the continued growth in digital printing technology, as more advancements are being made in the industry.

“The Iridesse is a game changer,” says LJ Rossel, owner of Blitsdruk, “printing six colours in one pass. We can now offer complex printing with greater productivity and the highest image quality. It is a great addition to our existing Xerox digital range and a greater return on our investment.

“Given the continual growth and progress of George and the Garden Route, Blitsdruk has always endeavoured to stay ahead of digital print technology. The purchase of the Xerox Iridesse Colour Press is an example of this commitment, and the introduction of metallic gold, silver, white and clear digital printing is a welcome first for the Southern Cape.

"Our clients have come to expect a very high standard, and Blitsdruk delivers every time," says Rossel. "Blitsdruk has also enabled its customers to differentiate themselves by adding a Web-2-Print facility to its services and is creating additional value by opening new revenue streams for its customers' businesses.

"We can meet all our customers’ requirements by giving ultra-HD resolution and unmatched value. With the increase in customer demand, this investment will not only allow Blitsdruk to increase our capacity to handle the work flow, it will also allow us to add more brilliance to our clients' work.

"I am confident of the growth that the Xerox Iridesse will generate for our business and know that this year is going to be one of great opportunity”, adds Rossel.

The Xerox Iridesse Production Press combines the value of highly automated, agile digital production with exceptional image quality and jaw-dropping embellishment effects, making it easier to unleash the potential of print and achieve remarkably brilliant results.

While its four-colour print quality is outstanding, it’s only the beginning of what the Xerox Iridesse can do. This is a press that is built to run up to six metallic colours, a rainbow of iridescent palettes to create stunning brochures, postcards, catalogues and posters that truly sparkle.

Commenting on Blitsdruk’ s investment, Brent Farndon, Member: Xerox Southern Cape (Copy X Business Solutions), who sold the Xerox Iridesse, says: “We are proud to have the loyalty of Blitsdruk and will continue to work hard to achieve the goal which unites us to them: achieving excellence together.

"This new production press provides Blitsdruk with the potential to offer enhanced digital printing in-house and increase its capacity and capabilities. It signifies the company's intent to be a pioneer in the digital production space in the country and on the continent. Forward-looking businesses like Blitsdruk can see that adding value and differentiation makes great business sense, both for the company and its clients, and puts it at the leading edge.

"We look forward to continuing our relationship with Blitsdruk and seeing them benefit from the Xerox market-leading technology."

The Xerox Iridesse Production Press has won a top prize at the 2019 European Digital Press Association Awards, taking home the EDP Cut Sheet Printer Award for Innovation in Digital Production.

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Blitsdruk opened its doors in 1980 in a house in Merriman Street, George in the Garden Route and after changing hands between three owners, was bought in 2003 by LJ Rossel. That came with a change in identity and market position and has allowed Blitsdruk to grow into the position of the leading digital printer in the Garden Route. Opening new stores in both Knysna & most recently Mossel Bay, Blitsdruk continues to expand to offer our valued client, the highest quality work at the best price.

Specializing in an on-demand print design service, digital printing and copying, Blitsdruk produces high quality work at competitive prices. Blitsdruk prides itself in producing print and design related products in the shortest possible time without compromising on quality. Our vast customer base, experienced team of graphic designers and dedicated printing staff ensures that every customer, walks away with the correct product at the correct time and the correct price.

Contact Details:





Tel: 044 874 5014 Fax: 044 874 3649 99 Meade Street


Tel: 044 382 2207 Fax: 044 382 2147 9 Pitt Street

Mossel bay

Tel: 044 690 4700 Fax: 086 279 5958 Shop1, 55 Marsh Street

Bytes Document Solutions

Altron Bytes Document Solutions (BDS) is Africa's leading document management technology and services company and the largest Xerox distributor in the world. It is the authorised Xerox distributor in 26 sub-Saharan countries offering the complete range of Xerox document equipment, software solutions and services. BDS forms part of JSE-listed Allied Electronics Corporation (Altron).

Xerox Corporation

Xerox Corporation is a technology leader that innovates the way the world communicates, connects and works. We understand what’s at the heart of sharing information – and all of the forms it can take. We embrace the integration of paper and digital, the increasing requirement for mobility, and the need for seamless integration between work and personal worlds. Every day, our innovative print technologies and intelligent work solutions help people communicate and work better. Discover more at and follow us on Twitter at @Xerox.

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Altron Bytes Document Solutions Tanya Moodley (011) 928 9111
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