MTN, Gameloft introduce mobile games platform in SA

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Yann Fourneau, VP of global sales and distribution at Gameloft.
Yann Fourneau, VP of global sales and distribution at Gameloft.

MTN SA, in partnership with Gameloft, has launched a mobile gaming subscription platform available to its customers in the country.

The MTN Arcade is available at a fixed daily subscription fee, with a catalogue of mobile games such as Asphalt Nitro, NOVA Legacy, PAC-MAN and Sonic Runners Adventure.

Revenue in the mobile game market is projected to reach $55 billion this year, according to Statista.

It says the market still has huge growth potential for the coming years, and new adaptions of the mobile gaming hit Pokémon Go, games like Harry Potter: Wizards Unite and Nintendo’s growing support for mobile games are essential driving forces for the segment’s future development.

In a statement, MTN says the Arcade allows users “to immerse themselves in a complete mobile gaming universe with hundreds of games of all genres with exclusive features such as tournaments and e-sports events, in one single environment”.

“Subscription-based business models are increasingly trending in the market,” says Ernst Fonternel, chief digital officer at MTN SA.

“We have a longstanding relationship with Gameloft, and we were looking for new ways to add value to our offers. Their expertise in the mobile ecosystem naturally led us to entrust them with our subscription offer management.”

Gameloft works with over 330 global distribution partners to bring its games to over 150 countries in the world.

Yann Fourneau, VP of global sales and distribution at Gameloft, says: “From the start, we want everyone to play, and we make sure everyone can as we believe there’s a game for everyone.

“Our new name reflects this mindset, as we are always thinking about new solutions for our partners to allow them to bring the wonder of games to their customers, no matter the device or channel. The launch of MTN Arcade is a great example of our ability to deliver innovative platforms for our partners.”

The MTN Arcade mobisite is available for iOS and Android.

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