Johannesburg, 22 Jan 2019
New year's resolutions not only address personal goals, but also professional ones. According to domains.co.za CEO, Wayne Diamond, the company experiences a sudden surge in domain name registrations during January and February each year.
"The December holidays is a great time of the year to reflect and think more innovatively. It is almost as if, when the pressure is off, business ideas seem to come naturally," he says.
According to recent statistics, domain name registrations for second-level domains ending in .za surpassed the 1.2 million mark, making SA the leader in Africa in the domain names market. "There's no doubt that South Africa is a country brimming with entrepreneurial opportunity, so if you have a good business idea, it is best not to delay it. Who knows, you might not be the only one with that brainwave. Register the domain name and start working towards your goal," advises Diamond.
While choosing and registering a domain name might seem like one of the least important actions of starting a business, it couldn't be further from the truth. With nearly two billion Web sites live on the Internet, a clever, well thought-out domain name can have a positive effect on a business's Web presence.
Tips to help you choose the right domain name
These top tips could help entrepreneurs make a more informed decision when picking the right domain name for their new businesses.
* Your business name and domain name do not need to match.
* A short, to-the-point domain name is more memorable.
* Keywords in domains are great, but do not impact your SEO.
* Important: Make sure the name isn't a trademark.
* Avoid names that are confusing to spell.
"It's not very professional to e-mail prospective clients from a gmail or Yahoo account," warns Diamond. "So, if you've got the domain name, set up hosting and let your domain name work harder for you from the get-go."
Domains.co.za offers its customers all the popular domain name extensions such as .com and .co.za, including .joburg, .durban and .capetown. Its various Web hosting packages cater to any budget, and its simple-to-use, yet highly professional Web site building solution provides entrepreneurs and start-ups with a one-stop solution to getting their new businesses online.
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