Pure makes customers' 'AI-first' infrastructure a reality

NVIDIA and Core Scientific team up with Pure to get the entire AI pipeline moving.

Austin, Texas, 23 Sep 2019
Read time 4min 30sec

Pure Storage (NYSE: PSTG), the fastest growing storage company, today announced a host of new and improved AI solutions that provide enterprise customers with the features and functionality needed to execute increasingly complex AI initiatives through any phase or scale. Built on Pure’s industry-leading file and object system, FlashBlade, and its joint AI-Ready Infrastructure (AIRI) offering with NVIDIA, customers can develop and deploy AI rapidly to keep pace with modern business.

“Enterprise organisations that have existed and done business one way for decades now find themselves working hard to build a business for the future. To truly compete going forward will require large-scale, multi-phase AI initiatives, and Pure has innovated with that particular set of challenges in mind, said Amy Fowler, VP of Strategy and Solutions for FlashBlade at Pure Storage.

Powering the artificial intelligence pipeline — AI Data Hub

Built with industry leader and long-time partner NVIDIA, AI Data Hub is an end-to-end AI pipeline solution that gives enterprise customers what they need to design, develop and deploy AI quickly, and at scale.

Organisations today are stuck with a siloed, traditional analytics infrastructure. AI Data Hub extends traditional analytics and provides more performance and security at a lower cost. Data scientists can expect major improvements in productivity, faster time-to-market, and more informed data-driven models.

“With AIRI powered by NVIDIA DGX systems and Pure Storage Flashblade, NVIDIA and Pure have been making it faster, easier and more cost-effective for every enterprise to deploy and manage AI at scale,” said Charlie Boyle, vice-president and general manager of DGX systems at NVIDIA. “The AI Data Hub increases the value of our joint solutions by accelerating data science workflows, powered by NVIDIA CUDA-X AI software and DGX systems for faster iteration, with greater developer productivity and accelerated time-to-insight.”

Companies like Element AI, a global provider of AI software, require rapid access to massive amounts of data through the entire life cycle of a project.

“Element AI leverages Pure Storage to help IT professionals understand how to integrate AI science projects into the mainstream data centre and to reduce overall complexity for our customers,” said Ludwig Gamache, Head of IT at Element AI. “Advanced enterprises are looking for an AI solution beyond what’s largely available today. Pure Storage delivers not only fast access, but also a secure and reliable AI Data Hub for our development pipeline.”

From cleansing and tagging, through modelling, training and production, AI Data Hub streamlines deployment for an entire AI pipeline instead of a single phase, and eliminates risk of failure when scaling from proof-of-concept to production. AI Data Hub is an end-to-end solution, from ingestion to inference, orchestrated by Kubernetes. It has three stages:

Design. Customers can design and explore data faster with RAPIDS and PureTools.

Develop. Customers will experience faster training and model development with AIRI and FlashStack for AI.

Deploy. Customers benefit from faster model deployment and inference with T4.

“When we talk to AI innovators, the conversation involves the entire AI pipeline, from infrastructure and management to orchestration and deployment into production,” said Mike Leone, Senior Analyst, Enterprise Strategy Group. “There are significant gaps across the AI pipeline and, because of that, somewhere in the range of 80% of AI initiatives fail when moving from pilot to production at scale. AI Data Hub helps address the full AI spectrum for Pure customers, and arms them with what they need to move beyond simply training models to handling batch and streaming data at any scale.”

Making AI accessible for everyone — AIRI as a service

In addition to AI Data Hub, Pure Storage has announced the availability of AIRI-ready data centres, a group of partners to help companies that do not directly manage their own AI infrastructure. Designed to help customers leverage AI for innovation, the programme provides a wide range of services from managed IT to colocation, try and buy, managed services and true software as a service built on AIRI.

AI projects that start in the public cloud but grow quickly can become too costly. Customers that want to move from the cloud to dedicated storage can do so without giving up the benefits of cloud. AIRI as a service is available through partners like Core Scientific, an Elite Level Partner within Pure's Managed Service Provider (MSP) programme. 

“Modern organisations want to leverage the cloud, but most public clouds available today aren’t optimised for the requirements of AI. We’ve designed a cloud purpose-built for data-intensive applications like AI and deep learning, built on top of AIRI,” said Kevin Turner, CEO, Core Scientific. “With AIRI at its core, our cloud equips and enables data scientists to take on the world’s most advanced AI challenges.”

For customers that want an owned AIRI system, but aren’t equipped to support it on-site, select partner colocation providers are equipped to support any AI initiatives built on Pure technology.

Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment. One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Analyst Recognition:

Gartner July 2018 Magic Quadrant for Solid-State Arrays

IDC MarketScape for All-Flash Arrays

Editorial contacts
CWDi Jacqui Jacobs (082) 778 8439
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