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Shilpa Shetty Wellness Video On Demand Service Powered By Brightcove

Shilpa Shetty app will use Brightcove to stream online videos to encourage and inspire healthy lifestyles for Indian consumers
Business Wire via ITWeb,
Mumbai, India, 11 Jul 2019

Brightcove (NASDAQ: BCOV), the leading provider of cloud services for video, today announced that SSK Osmosis, a joint venture by Shilpa Shetty Kundra and Digiosmosis, has selected the Brightcove video platform to stream fitness videos on demand in the Shilpa Shetty app.

Video-Rich Shilpa Shetty Health and Fitness App (Graphic: Business Wire)
Video-Rich Shilpa Shetty Health and Fitness App (Graphic: Business Wire)

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190710005920/en/

The Shilpa Shetty app was created in partnership with Shilpa Shetty Kundra, a renowned Bollywood actress and fitness icon. The app contains over 200 hours of curated video footage focused on yoga, fitness, and nutrition advice for beginners and advanced users alike. The Brightcove video platform powers video content in the app, delivering immersive and engaging video experiences with an end-to-end video platform that simplifies and streamlines video hosting and publishing. The app is available on the web, on iOS and Android devices in June 2019.

“The advent of streaming media has opened up a new opportunity for Shilpa Shetty Kundra to build and monetise her brand influence within the fitness industry in India and abroad, ”said Manish Kumar, Director, SSK Osmosis. “Our forte is curating content around yoga, fitness, and nutrition to bring compelling video content to our users. We selected Brightcove’s video streaming technology because its core competency is centred around taking the complexity out of delivering high-quality video experiences to users. We feel at ease with the Brightcove video platform because of its scalable nature. As we grow our subscriber base, Brightcove is able to handle the most demanding streaming traffic periods.”

“Streaming video has provided a new outlet for the Shilpa Shetty app to reach audiences beyond traditional television channels,” said Sara Larsen, Chief Marketing Officer, Brightcove. “The launch of this video centric app is in response to the increasingly mobile and connected consumers wanting access to fitness content, and their willingness to pay for it. We’re excited to help the Shilpa Shetty app realise its vision of promoting healthy lifestyles in a new, highly engaging manner by leveraging the Brightcove video platform to deliver exceptional content experiences.”    

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Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetising video experiences on every screen. A pioneering force in the world of online video since the company’s founding in 2004, Brightcove’s award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see "Risk Factors" in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190710005920/en/

Contacts

Media Contact Meredith Duhaime Brightcove, PR Manager mduhaime@brightcove.com| Twitter: @MeredithDuhaime

Radha K Raman Brightcove, Marketing Director, Asia pressdesk.asia@brightcove.com | +65 3163 5539  Twitter: @thisisradha

Shruti Singh Genesis BCW, Senior Account Manager  shruti.singh@genesis-bcw.com | +91 98 100 82067