Johannesburg, 19 Jan 2018
Wireless is amazing, not the least for its simplicity. You just connect your device, enter a password if needed, and you are connected to the wider world. No cable, no fancy network configurations, no hassle. Should the router you choose not also offer fast, reliable and easy connection? Owners of WiFi systems often find the upfront ease hides a lot of complexity.
WiFi has a reputation for being finicky to set up and challenging to maintain. As cyber security threats rise, WiFi is also the obvious place where digital criminals try to attack a business, says ASUS' Peter Chang, Country Product Manager. "This is why it is important when choosing your router to make sure it comes with software that prevents randomware, where you can have full control of Internet access for each device and you are able to block or allow Internet access based on a schedule, and assign a security level and parental controls for each device", continues Chang.
Most businesses need their WiFi to be everywhere and ready for everyone. This is why it is important to have a router that supports and permits multi-client connectivity, enabling multiple users to work at maximum speed with no lag time. There are also the nagging issues that business owners have such as are customers happy with the WiFi? Can their staff use the WiFi to improve their performance? Are there things WiFi can tell the business and help it to grow? With so many questions, a seemingly simple asset can instead be a complicated technology for companies.
The problem, though, is not WiFi itself. Instead, it's that not all WiFi devices are created equally. Saving a little on a cheap WiFi router may seem smart, but it hides all those headaches that only become apparent later, such as connectivity. Does your router allow the Internet to continue to work when one line is down? Can the two WANs can be combined for increased speed? Also consider whether it offers extensive Ethernet-compatible device connectivity options? It is important for business owners to consider these things and have them be 'The real differentiator' when choosing the best router for your business.
WiFi does not stand still. It adjusts as more and newer devices use the network. You could say that as the business grows, so will WiFi. It makes sense to get the right dynamic WiFi system at the start.
What is the solution?
This is why companies such as ASUS have engineered a new generation of WiFi routers. Such routers have built-in software that make the configuration of the WiFi service a breeze: set security and access parameters so only the right people have sufficient access. You can even create your own WiFi portal for customers, all through intuitive and non-technical applications. By utilising the latest in wireless methodologies, these routers manage WiFi signals intelligently so that weak signal and oversaturation become issues of the past. Monitoring performance and usage is more obvious, enabling the business to see the true value of their WiFi network.
"There is no excuse anymore for complicated or frustrating WiFi. The differentiating factor between vendors today is how quickly and effectively their WiFi products empower customers. If a router can't service even a small business and create more opportunity for it, then WiFi is not delivering its promise. And that's the only promise you should ask for: will this device give my business what it needs, without the uncertainty and painful setup?" says Chang.
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