Johannesburg, 05 Apr 2018
African Gen Z report 2018.
By 2020, the digital economy is estimated to account for over 26% of global GDP, presenting Africa with a huge opportunity to be a part of the new digital world order.
Introducing Gen Z
A new generation is emerging across Africa that has never known life without the Internet or social media. How will their consumer behaviour and spending patterns shape businesses in the future?
Digital skills for a digital future
Generation Z will play a definitive role in building Africa's digital economies in the years ahead. Here we speak to a range of businesses, start-ups and academics to find out what new skills they will need to create a successful future.