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DStv, Samsung launch SuperSport application for smart TVs

Johannesburg, 28 Feb 2012
Read time 2min 10sec

Samsung Electronics announced the launch of the new SuperSport TV application, specifically designed for Samsung Smart TVs. This application is a smart software widget that resizes Internet content for the larger screen experience, while making it intuitive and easy to control.

Samsung Smart TV owners will be able to access the latest digital content for live sporting updates. This includes pictures and a news ticket feed to ensure you don't miss the action as it happens.

Says Justin Shaw, Business Leader for Visual Display at Samsung Electronics South Africa: “This is an exciting development for our consumers; the application will enhance the SuperSport viewing experience by allowing them to watch live content while getting updates via the ticker, as well as access richer content with picture and text capabilities.”

The SuperSport application is available on all Samsung Smart TVs through the Smart Hub as a downloadable application. Samsung Smart TVs can be connected to the Web using wired or wireless connectivity to access this app and many others. The SuperSport application expands on the current sports update sidebar available on SuperSport with increased functionality through an interactive experiential platform.

Graeme Cumming, General Manager: DStv Online Portals, confirmed that this was an inevitable step in SuperSport's quest to be available on as many platforms as possible. “Being an Internet connected device, the Smart TV allows for the delivery of content in a manner that is less restrictive than traditional television sets. We are always experimenting with new and exciting ways of delivering sports content to our audience, and this seemed like a good place to start. We will continue to experiment with new technologies, and in doing so, we aim to delight our users on multiple platforms."

Samsung is currently the world leader in global TV applications, which provide high quality and varied Internet content direct to the consumer's home TV. Samsung boasts more than 1 000 apps available across 120 countries and recently surpassed 10 million downloaded apps. “The development of locally relevant applications is key to success in the African market, and we will continue to innovate by bringing locally relevant, rich and interactive content to the television, across the continent,” concludes Shaw.

The SuperSport application is now live on the Samsung Smart TV Smart Hub.

Samsung Electronics Co

Samsung Electronics Co is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2011 consolidated sales of US$143.1 billion. Employing approximately 222 000 people in 205 offices across 71 countries, the company operates two separate organisations to co-ordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

SuperSport

SuperSport produces and broadcasts local and international sport for pay TV subscribers. Its headquarters are in South Africa, but it additionally broadcasts to 48 countries in sub-Saharan Africa, including adjacent islands. SuperSport's involvement extends to investment in a number of African football leagues and teams, making SuperSport the premium sports broadcaster on the continent. SuperSport produces 24 dedicated channels for the DStv platform and has, over the years, broadcast almost 200 different sports and a vast number of Olympic Games, World Cups and world championship events. Additionally, it hosts the biggest sports portal on the continent - supersport.com.

Editorial contacts
Clinton van der Berg (+27) 11 686 7637 Clinton.vanderBerg@supersport.com
Samsung Smart TV Dr Michelle Potgieter (011) 549 1500 michelle.po@samsung.com
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