Articles
Retailers and brands can realise the immense power of data-driven decision-making by using predictive analytics to glean faster insights.
In the ‘digi-world’, companies are confusing these terms in ways that short-change the power and importance of digital transformation.
Everybody is waking up to the power of data, but there’s less understanding of how to create a data analytics team that delivers results. Spoiler: it might not be necessary.
Using data analytics to become truly customer-centric is now within reach for retailers, but they need to adopt a focused approach with a clear plan − or risk failure.
Data analytics − and particularly predictive analytics − can give retailers a significant edge in an industry that is rapidly changing.
As business digitalisation continues apace, more and more data is being generated. Retailers need to understand its value and how to leverage it.
It’s a long road to POPIA compliance and while the finish line is in sight, only one attitude will ensure your business crosses the line with confidence.
As people embrace technology more than ever before to support all aspects and consequences of isolation, there are bound to be new buying behaviours.
Articles About Tanya Long (7)
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