Award-winning blogger Liron Segev argues that end-users make decisions by what they read, what they see and what they hear. Mostly, people turn to the Google search box to gain insights about the product or service they are interested in. However, with the amount of information that is bombarding end-users on a regular basis, it is difficult to separate what is credible from what is just marketing, Segev believes. As a result, end-users turn to an independent source that provides the information they seek. This is the role that Segev aims to fill with his blog, TheTechieGuy.com. Segev has distinguished himself and his blog by achieving the highest accolades in the field, winning the South African Best Science and Technology Blog in 2012 and again in 2013; and then going on to win the Best Advice Blog on the African continent in 2014. Since 2005, when the first blogger received press credentials to the White House, mainstream media have teamed up with influential bloggers to provide their audience with additional coverage and commentary. As a technical analyst and commentator, Segev provides such commentary, which ranges from new products and devices to news items gleaned from his media invitations to events around the world. Last updated: 14 January 2015
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