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Articles

5:10
TechForum
Jan 11, 2006

Firms face five marketing forces

Five major marketing forces have converged over the past 10 years to place immense pressure on companies, says Gary Cokins, strategist for performance management solutions at SAS.

SAS Institute
3:00
Corporate performance management
Jan 10, 2006

CPM key to translating plans into results

Corporate performance management (CPM) is the answer to seeing through complexity in order to manage and execute business strategies, says Gary Cokins, strategist for performance management solutions at SAS.

SAS Institute
4:00
Corporate performance management
Dec 14, 2005

CPM, ABC vital for companies in developing countries

Gary Cokins, strategist for performance management solutions at SAS, examines the role of corporate performance management and activity-based costing in the companies of developing countries.

SAS Institute
4:00
Corporate performance management
Aug 24, 2005

Increase CPM, ABC savvy ASAP

Corporate performance management (CPM) and activity-based costing (ABC) are vital for companies in developing countries that can no longer rely on gaining competitive advantage from a cheaper workforce.

Gary Cokins
2:40
TechForum
Jun 13, 2005

Examining marketing budgets should be a science

Return on investment on marketing can be better projected by using modern analytical techniques, fact-based logic and financial data, says Gary Cokins, strategist for performance management solutions at SAS.

Gary Cokins
5:00
BI and Data Analytics
Jun 3, 2005

Firms face five marketing forces

The convergence of five major marketing forces means that suppliers must pay much more attention to their customers.

Gary Cokins