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Businesses and brands who do not invest in digital channels are at risk of losing market share and relevance says Mathew Conn, Group CRO at Merchants.
Articles About Mathew Conn (4)
Alexandra is one of South Africa's poorer townships, and Merchants believes the call centre will give job opportunities and boost the economy for the locals.
Research by BPO provider Merchants shows impact of COVID-19 on the overall customer experience.
South Africans cite being contacted without their permission among the major frustrations when dealing with outbound calls from call centres.
