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Kevin van der Merwe

Sales director, iOCO Qlik.

Kevin van der Merwe is sales director at iOCO. He is a highly-experienced technology executive with a career that spans over two decades in the IT industry, with 15 years specifically in the field of analytics.

Van der Merwe completed his marketing degree at the Tshwane University of Technology and promptly went on to work with global technology leaders and Nasdaq-listed corporations.

His long practical journey in data analytics led him over a period of decades to understand that the lack of data skills is a major inhibitor to releasing the full potential of data. He is renowned for his passion and belief that innovative technology and people will transform the world we live in through data, mobile, cloud and artificial intelligence – all of which have an immeasurable impact on business analytics.

He joined iOCO Qlik in 2017 and leads the data literacy initiative, fulfilling his vision to enable people to be prepared for a world infused with data in every aspect of life.



Tech advances pave way for integrated workflows

As companies embrace the convergence of workflow visualisation, data insights and task automation, the future looks promising.


Combining data culture, tech advances to meet data demands

Data culture and technology must work hand-in-hand to bring business along the journey of data discovery and technology evolution.


Effective data culture requires data, tech and people

Data is the lifeblood of every successful contemporary organisation, and it’s not only about having data volume, velocity, or variety.


Weaving data into the organisational culture tapestry

Data culture exists in all organisations, whether they know it or not, and whether they are trying to influence it or not.


Assessing data literacy in companies, sales teams

While business decision-makers recognise the importance of a data-literate workforce, few are encouraging employees to become more confident with data.


Use analytics to set sales targets that are on point

Sales are the holy grail of all businesses, but what do they have to do with data, data literacy and data analytics?


Getting to grips with data

The success or failure of a data project relies on the organisation's ability to move from raw data to an analytics-ready state.


Data: Does your firm speak business's new lingo?

Why data literacy is so important, what the current state of play is, and how to start the journey towards becoming a truly data-driven enterprise.


Improved data literacy equals data-driven digital transformation

Data literacy is the missing link in the data value chain, as the necessary know-how can extract the insights required to identify and develop new business opportunities.


Turn decision-making into a competitive advantage

Examining the benefits and return on data investment of improved data literacy in organisations, which results in decisive data-driven decision-making.


Taking the data insight to the point of decision

How to get started on a data literacy programme, and by doing so, unlock the data value proposition for your business.


Data literacy – what’s the hype?

Boards of directors and CEOs believe data and analytics are game-changing technologies, placing both as the number one strategic priority for 2021.