The one-on-one intimacy layer is one of the most effective tools for small to medium enterprises (SMEs), says Meryl Malcomess, marketing director of Syspro.
E-commerce is redefining customer relationships and companies not exploiting the issues surrounding e-commerce will not remain competitive, says Meryl Malcomess, MD of Syspro.
Achieve strategic goals by removing technological complexities
A company should concentrate on its strategic objectives rather than wasting time and effort attempting to understand the technological complexities that enable it to meet these objectives, says Meryl Malcomess, Syspro marketing director.