Shifting towards a Unified Customer Experience – a complete omnichannel encounter

SPONSORED: Over the past decade, the shift in how customers and brands interact has been profound. Organisations now see the modern customer demanding personal engagement – immediately – by way of real-time communication. They also demand instant gratification and expect businesses to always be available and over their preferred communication channels and devices. Organisations have therefore had to accelerate the adoption of a unified customer experience (UCX) approach to meet these demands.