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Simon Jeggo, GM of Ardent Software Africa, says businesses must take advantage of data from their Web-based activities if they are to maximise their e-commerce profits.
Companies should maximise the value of their enterprise resource planning (ERP) systems through the application of business intelligence (BI) tools, says Simon Jeggo, GM of Ardent SA`s data warehousing division.
Establishing a dependable information base must be a primary concern for companies wanting to implement a successful customer relationship management (CRM) strategy, believes Simon Jeggo, GM of Ardent Software Africa.
In order for a company to survive, it must be able to manage its data effectively and be able to exploit the information locked within it, says Simon Jeggo, GM for Ardent SA.