Articles
Too many companies focus exclusively on the e-commerce side of the Internet, says John Ginsberg, MD of Internet consultancy Net Brothers.
If you were surfing on your own Web site, would you buy anything? This is the acid test of whether a Web site is shopper-friendly, says John Ginsberg, principal consultant at Internet consultancy Net Brothers.
Many online retailers are failing to gear themselves up for return visitors, the most important aspect of online shopping, says John Ginsberg, technical manager at Net Brothers.