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Ross Sibbald

Executive head of Striata Marketing Solutions

Ross Sibbald is executive head of Striata Marketing Solutions, an agency focused on leveraging the power of digital communication to achieve the desired results for clients. Sibbald is responsible for the customer experience, financial performance, operational efficiency and talent management of the agency.

Articles

5:30
CRMMay 8, 2018

Walking the CRM talk

Customer churn makes data breaches more expensive: customer communication can help to avoid it.

Ross Sibbald
3:40
E-mail marketingOct 18, 2016

Creating a great e-mail campaign

E-mail campaigns must be carefully planned, targeted and executed to achieve specific goals.

Ross Sibbald
4:00
E-mail marketingSept 30, 2016

The art of e-mail

Creating a favourable customer experience through e-mail marketing takes talent.

Ross Sibbald
3:50
E-mailSept 7, 2016

Long live e-mail

The rumours about e-mail's demise have been greatly exaggerated.

Ross Sibbald