Articles
Effective Intelligence can help you really hear what your customers have to say, says Julian Ardagh, its CEO.
If you're working with a limited marketing budget, you simply can't afford to spend money attempting to target the "wrong" people, says CEO of Effective Intelligence (EI), Julian Ardagh.
In today's experience economy, business leaders must think of customer experience as a competitive advantage, says Julian Ardagh, CEO of Effective Intelligence.
If you are not already down the path of data-driven marketing then now is the time to start planning for it, says Julian Ardagh, CEO of Effective Intelligence.
The Protection of Personal Information Act's potential impact on real-time customer engagement demands the same attention as with other marketing communication channels, says Julian Ardagh, CEO of Effective Intelligence.
The successor of customer experience, customer engagement defines the way consumers connect in today's world.
Analytical data intelligence is where intelligence strategies are shaped, while BIA is more of an operational level facet of BI, says Julian Ardagh, CEO of Effective Intelligence.
Consumers move across diverse channels, and companies need to 'meet' customers on each of these channels, says Julian Ardagh, CEO of Effective Intelligence.
Articles About Julian Ardagh (12)
Effective Intelligence give its clients access to its extensive marketing database so they have all the variables they need to target the right customers, says the company.
Analytical Market Optimisation from Effective Intelligence lets companies measure market share and target predictable market segments.
The IX Real-Time 2016 platform from Effective Intelligence supports real-time analytics and automated decisioning.
