Intelligent digital platforms are transforming marketing
Effective Intelligence can help you really hear what your customers have to say, says Julian Ardagh, its CEO.
Knowing your customer goes beyond just assessing credit risk
If you're working with a limited marketing budget, you simply can't afford to spend money attempting to target the "wrong" people, says CEO of Effective Intelligence (EI), Julian Ardagh.
Will POPI affect real-time customer engagement?
The Protection of Personal Information Act's potential impact on real-time customer engagement demands the same attention as with other marketing communication channels, says Julian Ardagh, CEO of Effective Intelligence.
Effective Intelligence explains BI, predictive analytics
Analytical data intelligence is where intelligence strategies are shaped, while BIA is more of an operational level facet of BI, says Julian Ardagh, CEO of Effective Intelligence.