Julian Ardagh, CEO of Effective Intelligence, has over three decades of experience in the information systems, direct marketing and analytics space. He was trained in programming at IBM, is a business management (EE) graduate and an advanced marketing graduate (UCT Graduate School of Business). Ardagh founded Advanced Direct Marketing in the early 90s, along with Advanced Application Databases, which was acquired to form the basis of financial services direct marketing leader, Direct Axis. Ardagh helped build Direct Axis from an idea to a profitable reality, and later left to focus on his main passion: developing data and information solutions that combine science and data, at his new venture, Effective Intelligence. He has lectured widely on direct marketing and data quality systems, and served on many direct marketing and postal forum committees. He is a past chairman of the DMA Database sub-committee, and also served as the DMA vice-chairman for the Western Cape. Currently, Ardagh is on the board of the DMA’s ethics committee.
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