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The benefits of integrating on line marketing systems seem obvious: better insight into prospect and customer data, more granular segmentation and improved targeting, along with more meaningful measurement and better results.
Articles About Richard Mullins (4)
This race to own the customer interface is not new, but the stakes are rising says Richard Mullins, Managing Director for Europe, Middle East & Africa at Acceleration.
The appointment is part of its strategy to better align its resources and strategy across the globe, particularly the in this region.
Data unlocks organisations' knowledge of and insight into their audience, says Acceleration.