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  • Doug Leather

Doug Leather

MD of REAP Consulting

Doug Leather is MD of MD of REAP Consulting

Articles

3:30
Customer relationship management
Jul 8, 2005

CRM equals solid financial returns

Customer relationship management (CRM) is now seen as a priority across organisations and industries.

Doug Leather
5:50
CRM
May 9, 2005

Challenges of multi-channel customer management

Multi-channel customer management integration does not come without its challenges.

Doug Leather
4:50
CRM
Apr 5, 2005

Focus on the customer experience to win

In a world where quality and price differences have narrowed to the point of insignificance, delivering a distinct and relevant customer experience is vital if businesses want to win the hearts and minds of customers.

Doug Leather
4:20
CRM
Feb 10, 2005

Engaging employees to deliver the brand

Great leaders recognise that the success of their brands depends on their people.

Doug Leather
5:40
CRM
Jan 12, 2005

Eight ways to boost business practice with CRM

Companies have to use new ways to reach customers and monitor and reduce the costs of managing customers through products and systems harnessed to the Internet.

Doug Leather
6:30
CRM
Nov 26, 2004

Customer management: What lies ahead?

Examining the issues that will be important to most organisations implementing or enhancing their customer management strategy in the next year.

Doug Leather
6:50
CRM
Sept 29, 2004

Making CRM work: Some lessons from the past

Some CRM lessons learnt from the past and a way forward for organisations that want to manage their customers well.

Doug Leather
5:40
CRM
Aug 31, 2004

Customer management drives business performance

A company that approaches customer management sensibly will achieve considerable profit improvements.

Doug Leather
5:50
CRM
Aug 6, 2004

CEOs must embrace customer management

For most companies, the next generation of customer relationship management programmes will demand strong leadership.

Doug Leather
4:50
CRM
Jul 7, 2004

Keep your customers, boost your profits

In today`s economy, it is common knowledge that retaining customers can be up to 100% more profitable than acquiring new ones.

Doug Leather
4:10
CRM
Mar 30, 2004

Customer loyalty begins in employees` minds

Loyalty is not something software and customer-focused programmes can create. It needs to be nurtured, starting in the workplace in the minds of employees.

Doug Leather
3:50
CRM
Dec 10, 2003

Software or shelfware? It`s your choice

Customer relationship management (CRM) plays a major role in enabling companies to achieve the goals set out by management.

Doug Leather