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3:40

'Tis the season

Seasonal transpromo entails aligning company sales with its annual events.

3:30
Sep 1, 2011

Opportunity knocks

Transpromo maximises the potential of statements that companies send out as a matter of course.

3:30
Jul 28, 2011

Transpromo for B2B

Every company has to engage with another, making B2B transpromo a no-brainer.

3:30
Apr 11, 2011

Business benefits of transpromo

Transpromo is the ideal tool to encourage deeper relationships with customers.

4:00
Feb 7, 2011

Engaging the senses

To date, transpromo has engaged only one sense: the visual.

3:50

From suppliers to marketing

Getting transpromo off the ground takes the competencies of specialists.

3:00

Five digital communication trends for 2011

Transpromo delivers highly customised, personalised communication to existing customers, says Konni Hoferichter, MD of LaserCom.

4:10
Apr 13, 2010

Transpromo in action

World-class design capabilities are needed for transpromo to succeed.

3:40
Mar 4, 2010

Make transpromo work

A mailroom function and top-notch data processing are essential for transpromo.

3:20
Dec 11, 2009

Learning how to do transpromo

There are some non-negotiable steps that have to be taken.

3:50
Oct 16, 2009

Are you ready for transpromo?

Companies should ask some crucial questions before going ahead with the marketing solution.

3:40
Sep 4, 2009

Transpromo tips and pitfalls

A print and mail outsourcing company plays a crucial role in making a successful transpromo campaign.

Konni Hoferichter
MD of Bytes Technology Group company LaserCom.

Konni Hoferichter has spent 38 years in the document production/management business. He has managed LaserCom, formerly Laser Facilities, for the last nine years. LaserCom, a division of Bytes Technology Group, is an electronic print and mail bureau that provides services to the cellular communications industry, the financial services sector, health services sector and municipalities. Hoferichter is married to Kathy, has two children and is a classic car and motorcycle enthusiast.